General Election 2024: Discover what’s making the media headlines
A real time analysis of General Election media coverage by Loughborough University is lifting the lid on what press exposure the political parties, their policies and MPs are securing each week.
The audit for 2024 is concentrating on the main television news bulletins on BBC1, Channel 4 News, Five News, GB News, ITV and Sky, alongside print coverage from The Daily Express, The Daily Mail, The Daily Mirror, The Daily Star, The Daily Telegraph, The Financial Times, The Guardian, The I, The Times and The Sun.
Coverage is analysed weekly, and the first of four reports is due to be released on Friday (June 7).
The reports provide commentary about the week’s coverage and systematic measurements of which politicians and parties received the most coverage, the proportion of negative and positive coverage of candidates and parties, which issues received greatest prominence and the amount of coverage given to the election.
Unique to the Loughborough study is the historical comparative data available, going back to 1992, which will allow the research team to identify changes and continuities in election reporting.
The team’s methodology, full weekly reports (as they become available) and further analysis can be found at the University’s dedicated General Election 2024 microsite. Updates will also be shared via @lboroCRCC on X.
Notes for editors
Press release reference number: PR 24/68
Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.
It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2024 QS World University Rankings – the eighth year running.
Loughborough is ranked 6th in The UK Complete University Guide 2025, 10th in the Guardian University League Table 2024 and 10th in the Times and Sunday Times Good University Guide 2024.
Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.
The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.
A real time analysis of General Election media coverage by Loughborough University is lifting the lid on what press exposure the political parties, their policies and MPs are securing each week.
The audit for 2024 is concentrating on the main television news bulletins on BBC1, Channel 4 News, Five News, GB News, ITV and Sky, alongside print coverage from The Daily Express, The Daily Mail, The Daily Mirror, The Daily Star, The Daily Telegraph, The Financial Times, The Guardian, The I, The Times and The Sun.
Coverage is analysed weekly, and the first of four reports is due to be released on Friday (June 7).
The reports provide commentary about the week’s coverage and systematic measurements of which politicians and parties received the most coverage, the proportion of negative and positive coverage of candidates and parties, which issues received greatest prominence and the amount of coverage given to the election.
Unique to the Loughborough study is the historical comparative data available, going back to 1992, which will allow the research team to identify changes and continuities in election reporting.
The team’s methodology, full weekly reports (as they become available) and further analysis can be found at the University’s dedicated General Election 2024 microsite. Updates will also be shared via @lboroCRCC on X.
Notes for editors
Press release reference number: PR 24/68
Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.
It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2024 QS World University Rankings – the eighth year running.
Loughborough is ranked 6th in The UK Complete University Guide 2025, 10th in the Guardian University League Table 2024 and 10th in the Times and Sunday Times Good University Guide 2024.
Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.
The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.