Communication, Media, Social and Policy Studies


Dr Marco Pino

Photo of Dr Marco Pino

Lecturer in Communication and Social Interaction

I am a lecturer in this study area and my expertise lies in the fields of communication and social interaction.

In my research, I explore how people engage in delicate activities in face-to-face interaction and how they manage difficult episodes of communication. I have studied how people complain about mistreatments, how they challenge other people’s perspectives, and how they share sensitive personal information. My research contributes to fundamental understandings of how humans communicate, and it also has practical implications for improving communication in health and social care services.

I obtained my PhD in Education at the University of Verona with a dissertation on communication between staff and clients within Therapeutic Communities – rehabilitation programmes for people with mental health issues and/or substance misuse problems. I have carried out post-doctoral research at the University of Verona and at the University of Nottingham in two main areas: dyslexia and communication in end-of-life care.

In my research, I use conversation analysis to explore how people interact in a variety of settings: support groups, medical consultations, and every day informal interactions. I study how people talk about sensitive matters such as violations of social norms and expectations, and delicate topics such as someone’s thoughts and feelings associated with the prospect of dying. How do people negotiate what is a delicate matter in social interaction? What do they accomplish by constructing an event as atypical or out of the ordinary (or vice versa as ordinary and normal)? What does this tell us about how people shape their social worlds in everyday interaction? These are the sorts of questions I address in my research. My research contributes to understandings of social interaction but it also has practical implications. I have recently developed training resources to improve professionals’ communication with clients in the sector of drug addiction rehabilitation.

In the 2017-2018 academic year I have taught the following modules:

(1) “Social Psychology and Communication” (undergraduate programmes in Social Psychology, Psychology, and Sport and Exercise Psychology).

This module introduced students to fundamental aspects of human communication. It covered some fundamental approaches to thinking about communication within social psychology and other social sciences.
The module took a social take on communication: how people use communication to create and maintain social relationships, to engage in social activities, and to build, maintain and modify the social realities they inhabit. The module explored how communication makes social life possible. It also looked at the other side of the communication/society coin: how social relationships and norms shape the ways in which people communicate. In order to do this, the module covered central domains of social life in which communication plays a key role: cooperation, conflict, and the sharing of personal experiences.

(2) “Online research methods and media analysis” (in collaboration with Thomas Thurnell-Read”; postgraduate programmes in Global Media and Cultural Industries, Media and Cultural Analysis, Digital Media and Society, and Global Political Communication)

This module introduced the principles of research design in relation to online research and media analysis. I taught the qualitative approaches “Critical Discourse Analysis” and “Online Ethnography”.