School of Business and Economics

About us

SBE building from the cricket pitch

Senior Management Team

Professor Janet Godsell, Dean of the School of Business and Economics

Professor Janet Godsell is a Professor of Operations and Supply Chain Strategy and joined Loughborough University as Dean of the School of Business and Economics in September 2021.

Professor Godsell is currently co-directing InterAct, a research project that aims to help shape the future of UK manufacturing. InterAct is a £4.4 million, Made Smarter Innovation funded, Economic and Social Research Council-led network that aims to bring together economic and social scientists, UK manufacturers, and digital technology providers to address the human issues resulting from the diffusion of new technologies in industry. 

Professor Godsell’s career has been split between both industry and academia. She joined WMG in October 2013 following a position as Reader at Cranfield University School of Management. She has advised government and industry on supply chain strategy and its relationship to industrial and business strategy, has served on numerous advisory boards, and is currently a member of the Made Smarter Expert Panel and Industrial Strategy Challenge Fund Advisory Group.

As well as academic success, Professor Godsell has held many senior positions in industry. Her career began with a role at ICI/Zeneca Pharmaceuticals, and following this she worked up to senior management level at Dyson, in both supply chain and operations management functions. Whilst at Dyson she undertook a number of operational and process improvement roles within R&D, customer logistics, purchasing, and manufacturing. Professor Godsell is a Chartered Engineer and a Member of the IMechE.

Professor Crispin Coombs, Associate Dean (Research)

Dr Coombs is an experienced and successful leader within the Business School environment, undertaking senior management roles including Head of the Information Management Group, Deputy Director of the Information Management research centre (CIM), and programme leadership. His research expertise is located in the Information Systems domain and concerns the effective management of Artificial Intelligence (AI) and Robotics to deliver business benefits. He is a member of the Business and Management Studies sub-panel for the assessment phase of the Research Excellence Framework (REF) 2021.

Dr Coombs has published over 85 outputs including 36 refereed journal papers (including three at ABS 4*) 39 conference papers, and ten official reports and book chapters. Dr Coombs is a Senior Editor for the European Journal of Information Systems, one of the AIS Basket of Eight top Information Systems journals. He is also a Senior Editor at the journal, Information Technology and People. He is an Editorial Board member of the International Journal of Information Management and the International Journal of Project Management.

Dr Coombs was elected to the Board of the UK Academy of Information Systems (UKAIS) in 2015 and served as Vice-President of UKAIS between 2018-2020. Dr Coombs has served on 31 international conference committees. In 2017 Dr Coombs was appointed as a Visiting Professor at the University of Sao Paulo, Brazil.

Dr Coombs is committed to generating research income and has secured over £0.5 million from funding bodies including STFC, CIPD, British Academy, EPSRC, ESRC, NIHR SDO Programme, Department of Health and Department of Business Innovation and Skills.

Dr Coombs is an experienced teacher and facilitator, teaching on undergraduate, postgraduate and MBA programmes. He has been a Fellow of the HEA since 2007 and is a member of the Association of Information Systems, and UK Academy of Information Systems. Dr Coombs holds external examining positions at the University of Leeds and University of Sheffield and is a regular external PhD examiner.

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Professor Victoria Story, Associate Dean (Teaching)

Vicky Story is a Professor of Marketing. Her key research areas lie in the areas of innovation and marketing strategy with a strong publication record of scholarly journal articles and refereed conference contributions.

Prior to joining Loughborough University in October 2014, Vicky was an Associate Professor of Marketing and Director of the Executive MBA programme at Nottingham University Business School. Since joining Loughborough University, she has been Programme Director for the BSc Management Sciences programme, and Director of MBA Programmes, and is now Associate Dean (Teaching).

Vicky completed her doctoral research in marketing at Loughborough University, specifically focusing on the new product development process, and holds a BSc honours degree in Management Sciences, also from Loughborough University.

In respect to teaching, Vicky delivers material at undergraduate and postgraduate levels, but also has extensive experience delivering MBA and Executive Education teaching.

Vicky’s primary research interests lie in the fields of innovation and marketing strategy, and more specifically in the areas of entrepreneurial orientation and firm performance, servitization, radical innovation, relationships and networks, and the new product development process. Her work embraces several research methodologies from surveys, interviewing and case study methodology, and she has published on these issues in such journals as: Journal of Product Innovation ManagementJournal of Business Venturing; International Journal of Operations and Production Management; Industrial Marketing Management; and Journal of Business Research.

Vicky is Chair of the Academy of Marketing Research Committee, an Associate Editor for International Marketing Review, and an External Examiner for Durham Business School. She also has a wealth of experience in writing funding proposals and leading grant-funded research projects, which have varied from small grants through to very large, multi-programme projects, many funded by the EPSRC or ESRC.

As Director of MBA Programmes, Vicky relaunched the EMBA programme, linked to Level 7 Apprenticeships, which has successfully grown over the course of the last three years, and secured AMBA reaccreditation for the next 5 years.

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Professor Anne Souchon, Associate Dean (Enterprise)

Anne Souchon is a Professor of International Marketing and Head of the Marketing and Retailing Discipline at Loughborough University’s School of Business & Economics. She is also Associate Editor of the European Journal of Marketing. Prior to joining Loughborough in September 2003, Anne was a Senior Lecturer in Marketing and the Director of Undergraduate Marketing Studies at Aston Business School. Other posts have included a Lectureship in Marketing at Victoria University of Wellington (New Zealand) and a Research Assistantship at the University of Wales, Swansea, where she completed her PhD in international marketing.

Anne’s primary research interests are in international marketing, and more specifically in the areas of export marketing decision-making, export information acquisition, export information use, and export improvisation. She is also active in the areas of services marketing (business-to-business service encounters, and service leadership) and market orientation (measurement). Some of this work is cross-national, with specific attention paid to invariance testing. Her articles have been published in the Journal of Business Research, Journal of International Marketing, Industrial Marketing Management, Journal of Strategic Marketing, International Marketing Review (where she won the Most Outstanding Paper 2000 Award), Journal of Marketing Management, Advances in International Marketing and Journal of Euromarketing. She has also supervised 7 doctoral theses to date in these areas.

Anne has been awarded a 2010 British Academy small research grant to run a study on Export Decision-Making in a Turbulent Economy: A Dynamic Capabilities Perspective. In 2006, she was recipient of the Academy of Marketing Research Initiative Award for her project on Improvising Export Decisions. She also received the Best Paper Award in the Markets and Innovation Tracks at ANZMAC2013 and was a finalist for the Best Overall Conference Paper Award. Anne currently serves on the Editorial Review Boards of Industrial Marketing Management and International Marketing Review, and, in addition, reviews on an ad-hoc basis for a number of other journals, including the Journal of International Business Studies. She is chairing the Global Entrepreneurship track of the next American Marketing Association conference (in May 2018), co-chaired the International Marketing track of the 2006 American Marketing Association conference and the Marketing Theory track of the 2008 European Marketing Academy conference. She was also co-organiser of the 2003 Academy of Marketing doctoral colloquium. 

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Professor Noel O'Sullivan, Head of Academic Staff

Noel is Professor of Accounting and Head of Academic Staff in the School of Business and Economics.  Prior to that he was Director of Staff Development (2018-21) as well as Head of Accounting and Finance (2014-2017).  Previously Noel was Professor of Corporate Governance at the University of Sheffield where he served both as Head of Accounting and Finance and Head of Management in the School of Management.

Noel’s main research interest is corporate governance, with specific interests in the governance role of boards of directors, mergers and acquisitions and auditing.  Ongoing and recent work includes, inter alia, the use and usefulness of non-executives; board gender diversity; the determinants and consequences of holding multiple directorships; various aspects of audit pricing; the governance role of audit committees; governance issues around mergers and acquisitions and the employment consequences of sovereign wealth fund investment

Noel’s  research has been published in some of the leading academic journals in the fields of accounting and management such as: Accounting and Business ResearchAccounting ForumBritish Accounting ReviewEuropean Accounting Review; Journal of International Auditing, Accounting and Taxation, Corporate Governance: An International Review; British Journal of ManagementHuman Resource Management JournalInternational Journal of Management Reviews; European Economic Review; and Journal of Risk and Insurance.

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Professor Amon Chizema, Director of Marketing

Amon Chizema is Professor of International Business and Corporate Governance. Prior to his return to Loughborough, he was Professor of Corporate Governance and Strategy at the University of Birmingham (2015-2020). He was Head of SBE’s International Business, Strategy and Innovation (IBSI) academic group from 2011 to 2015 and Director of Research for the Department of Strategy and International Business at the University of Birmingham from 2015 to 2019. He is also Professor Extraordinaire at the Gordon Institute of Business Science (GIBS), University of Pretoria.

Amon’s research explores international corporate governance issues including the impact of corporate governance on internationalisation, corporate governance mechanisms and their impact on firm strategic choices, executive compensation, adoption and diffusion of governance practices across countries and dynamics of the board of directors.

His research has been published in leading journals such as the Strategic Management Journal, Journal of Management Studies, The Leadership Quarterly, Journal of World Business, Review of Quantitative Finance and Accounting and Corporate Governance: An International Review.

Amon serves on editorial boards of several journals including Journal of Management Studies, The Leadership Quarterly and Corporate Governance: An International Review.

Amon has served in an external consultant capacity to several business organisations and supranational organisations such as the African Union and the African Development Bank. He has also been invited to speak at professional conferences including at the Chartered Governance Institute and the Westminster Business Forum.

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Jane McCormack, Operations Manager

As an integral member of the School Senior Management Team, Jane supports the Dean of School, leads our Professional Services Team and takes responsibility for the development, implementation, and management of processes and finances in support of the school’s strategic objectives.

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