The program is aimed at enhancing innovation and sustainability around the 2024 UEFA Champions League final.
Champions Innovate has handpicked Pavegen among other start-ups to spearhead a groundbreaking project geared towards revolutionising fan engagement at the Champions Festival in Trafalgar Square.
Partnering with PepsiCo, Pavegen will harness the power of fan footsteps to generate renewable energy for the Friday Night DJ set, presented by Rockstar Energy® drink.
By leveraging Pavegen's innovative smart flooring technology, the kinetic energy generated by the enthusiastic strides of football fans will be converted into electrical power, setting a precedent for sustainable energy solutions in the realm of sports and entertainment events.
Alumnus Laurence, who graduated in 2009 with a degree in Industrial Design and Technology, said:
"We are thrilled to collaborate with UEFA and PepsiCo to showcase the transformative potential of our kinetic energy technology in enhancing fan engagement and promoting sustainability.
Also shortlisted for an award, Laurence added:
"Being shortlisted in the Sports Technology Awards 2024 for Fan Engagement further underscores our commitment to revolutionising the sports industry through innovative solutions."
Find out more about Pavegen and their work to harness the power of kinetic energy to convert it to off-grid electricity and check out our earlier feature.