Digital Marketing MSc

Entry requirements:
2:2 +
Full-time:
1 year
Part-time:
Up to 4 years
Start date:
October 2018
UK/EU fees:
£10,250
International fees:
£23,300
Location:
London

Achievements

Won

UK India Education Research Initiative Award

for Healthcare Platform

Top

City for digital entrepreneurs

European Digital City Index 2016

Overview

Our Digital Marketing MSc programme will provide you with a comprehensive understanding of digital marketing and allow you to develop your skills to address associated challenges in the most effective way.

You will utilise digital marketing techniques to analyse and evaluate problems and respond to challenges faced by marketers in real world scenarios, whilst building your knowledge and expertise in  digital technologies. The programme covers various elements of marketing practice to help you create successful marketing strategies and  has a thorough foundation in principles of marketing and strategic marketing management.

The Institute for Digital Technologies programmes are designed for students who wish to gain knowledge and expertise in the latest advances in digital media systems, mobile Internet, advanced 5G networks with cloud systems, cyber security, big data, internet of things, digital engineering and digital technologies combined with business and entrepreneurship.

Our Digital Marketing programme will provide you with employment skills essential to the digital marketing, such as market research, communications, customer insight generation and managing marketing campaigns.

What makes this programme different?

  • Learn digital marketing techniques
  • Principles of marketing and strategic marketing management
  • Create successful marketing strategies

Who should study this programme?

You will have an interest in the context in which today’s consumers, businesses and societies operate, including the ethical requirements faced by the marketing profession.

An honours degree (2:2 or above), or an equivalent overseas qualification recognised by Loughborough University.

The standard University IELTS English language requirement is 6.5 overall with 6.0 in each individual element (reading, writing, listening and speaking).

What you'll study

You will learn from the most influential thought leaders, pioneering researchers and creative innovators, exposing you to the latest theories and developments from across your discipline.

Modules

Digital Marketing covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

Compulsory modules

With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem.

Together with your student team, you will research and build solutions to a business problem, supported by our project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.

The Collaborative Project provides a means for you to engage in critical enquiry and to be exposed to project-based teamwork in multicultural and interdisciplinary settings. By undertaking this module, you will strengthen your cooperative and collaborative working skills and competencies, whilst raising your awareness and appreciation of cultural and disciplinary diversity and differences.

The Collaborative Project aims to provide you with a hands-on experience of identifying, framing and resolving practice-oriented and real-world based challenges and problems, using creativity and appropriate tools to achieve valuable and relevant solutions. Alongside the collaborative elements of the module, you will be provided with opportunities to network with stakeholders, organisations and corporations, which will give you the experience and skills needed to connect to relevant parties and potentially develop future employment opportunities.

Learning outcomes

On completion of this module, you will be able to:

  • Work effectively in diverse and interdisciplinary teams
  • Undertake and contribute towards a project-based development process
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand
  • Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways
  • Enhance your appreciation for diversity and divergent individual and disciplinary perspectives
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders
  • Plan and execute a project plan including scope, resources and timing
  • Effectively communicate ideas, methods and results to a diverse range of stakeholders
  • Use multiple, state-of-the-art date media and technologies to communicate with collaborators
  • Make informed, critical and reflective decisions in time-limited situations

Assessment

100% Coursework consisting of:

  • 20% Group project proposal
  • 20% Individual reflection
  • 30% Final Project Report
  • 30% Project deliverables to the client

You will be introduced to the principles and practices of modern marketing, and will develop a clear understanding of the underlying theories. By undertaking this module, you will begin to appreciate the role of technology in marketing processes and today's marketing environment. Topics include the role of technology in marketing and marketing strategy, digital marketing strategy, planning and managing digital marketing campaigns, role and behavior of customers, segmentation, targeting and positioning, and measuring digital marketing performance.

Learning outcomes

By the end of the module, you should be able to:

  • Illustrate knowledge of major steps in the marketing process
  • Debate the role of technology influencing the marketing landscape in the current context
  • Demonstrate understanding of key platforms and underpinning practices of digital marketing
  • Analyse the importance of customer engagement through digital marketing practice
  • Compose a customer-driven digital marketing strategy and mix for a given scenario
  • Categorise marketing management functions and the importance of measuring marketing return on investment
  • Compare key approaches to enter international markets, and adapt marketing strategies for international markets
  • Identify and research core practices and fundamentals of modern marketing influenced by various digital practices
  • Critically analyse practices in current marketing processes
  • Analyse aspects of marketing in the current contexts using the theories to support the analysis
  • Research and organise information from a range of sources relating to a given subject
  • Present one’s work in professional and technical reports targeting specialist and non-specialist audiences
  • Engage and collaborate in teams to produce outputs in a timely and organized manner

Assessment

  • Coursework (60%)
  • Project/presentation (40%)

The aims of this module are to introduce you to the importance and practices of market research and analysis to design, perform and present effective market research.

Topics covered include quantitative and qualitative market research methodologies, digital technologies for market research including, mobile surveys, ethnography, crowdsourcing, gamification and eye tracking, data analysis methodologies (including text, media and big data analytics), visualization techniques and ethical issues surrounding market research.

Learning outcomes

On completion of this module, you will be able to:

  • Demonstrate knowledge of commonly used methods for market research and analysis utilizing digital technologies
  • Critically analyse methodological issues in different research techniques, and ethical issues surrounding those techniques
  • Evaluate the relative importance of various emerging forms of research tools for data collection
  • Compare and contrast various methods for analysis of collected data to gain relevant insights
  • Use market research as a tool for generating insight and informing business decisions
  • Independently design and conduct market research utilizing a multitude of digital tools
  • Critically select appropriate methods of research among various digital tools suitable for a given scenario
  • Use relevant data visualization techniques to present information to various audiences
  • Research and organise information from a range of sources relating to a given subject
  • Present one’s work in professional and technical reports targeting specialist and non-specialist audiences
  • Articulate arguments effectively under timed conditions and in assessed coursework

Assessment

  • Coursework (50%)
  • Exam (50%)

This module will introduce you to the importance of understanding consumers/customers in the digital age and how the knowledge about the customers can be used make better marketing decisions. You will learn various behavioral theories to analyse customer behavior and will discover how marketing activity influences their own behavior. You will develop an understanding of brand engagement strategies utilising social relations and trust, and tools for measuring engagement.

Learning outcomes

On completion of this module you will be able to:

  • Define sources of customer data, modes of data collection and storage
  • Describe related behavioral theories and models that can be used to generate customer knowledge
  • Relate influential factors of the digital age to emerging and future patterns of customer behavior
  • Critical understanding of strategic and responsible marketing practice informed by customer knowledge
  • Explain various frameworks of marketing driven by customer knowledge
  • Discuss customer engagement models and its relevance to brand strategy
  • Identify and research core practices of customer engagement and brand strategy
  • Utilise customer behavioral models to analyse customer behavior and inform marketing decisions
  • Analyse aspects of customer engagement that relate to social networks and online communities to build effective brand strategies
  • Independently work to research and organise information from a range of sources relating to a given subject
  • Present one’s work in professional and technical reports targeting specialist and non-specialist audiences
  • Articulate arguments effectively under timed conditions and in assessed coursework

Assessment

  • Coursework (50%)
  • Exam (50%)

 

The Dissertation module will equip you with the relevant skills, knowledge and understanding to embark on your own research project. You will have the choice of three dissertation pathways:

  • A desk based research project that could be set by an organisation or could be a subject of the student's choice
  • A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  • An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)

By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.

Learning outcomes

On successful completion of this module, you should be able to demonstrate knowledge and understanding of:

  • The importance of project planning
  • The importance of a clear hypothesis or research question
  • The ethical implications of research
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area
  • Methods of data analysis and their suitability for the intended data
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area
  • The previous research or current knowledge in the specific subject or business area
  • Theoretical perspectives relevant to your chosen topic
  • The most effective methods of presentation for data or knowledge
  • Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area
  • Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem
  • Analysing primary or secondary data collected by an appropriate method
  • Critically evaluating data collected in context with previously published knowledge or information
  • Engaging in critical debate and argumentation in written work
  • Applying principles of good scholarly practice to your written work
  • Performing appropriate literature searching/business information searching using library databases or other reputable sources
  • Planning a research project and producing a realistic gantt chart demonstrating your intended timelines
  • Synthesising information from appropriate sources
  • Demonstrating rational use of research method tools
  • Selecting and using appropriate investigative and research skills
  • Demonstrating effective project planning skills
  • Finding and evaluating scholarly sources
  • Engaging in critical reasoning, debate and argumentation
  • Demonstrating effective report writing skills
  • Recognising and using resources effectively
  • Successfully managing a project from idea to completion
  • Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment

Assessment

100% Coursework consisting of:

  • 20% Literature review
  • 20% Research proposal
  • 60% Dissertation report/essay

Optional modules

The module will include: visualization, using imagery to envision possible future conditions; journey mapping, assessing the existing experience through the customer's eyes, using customer oriented data collection techniques; value chain analysis, assessing the current value chain that supports the customer's journey; mind mapping, generating insights from exploration activities and using those to create; design criteria; brainstorming, generating ideas; rapid concept development, assembling innovative elements into a coherent proposition that can be explored and evaluated; rapid ‘prototyping', expressing a new concept in a tangible form for exploration, consumer testing, and refinement; consumer testing; and storytelling.

The aim of this module is to enhance your ability to use design approaches and tools for identifying and implementing human centred innovation opportunities. You will be expected to deploy knowledge learned in this module into parallel running Collaborative Project module.

Learning outcomes

The module will introduce you to a systematic design-based approach aimed at identifying and implementing user centered innovation opportunities.

On completion of this module, you should be able to:

  • Identify when and how to use range of Design Thinking tools
  • Select appropriate tools to inform project development
  • Appropriate use of the Design Thinking tools in a parallel module
  • Develop communication skills in diverse teams
  • Developed a systematic approach to tackle complex projects
  • Apply tools in a project context
  • Work with variety of stakeholders
  • Understand how to tackle `wicked' problems
  • Be able to deliver a succinct presentation to communicate key facts

Assessment

  • 10% Presentation
  • 20% Peer Feedback
  • 70% Report

You will look at a variety of frameworks for assessing entrepreneurs, products, markets, and industries with a view to understanding the importance of thorough market analysis and research prior to planning a new venture.

The aim of this module is to equip you with the background knowledge on strategic positioning and the more practical aspects of business planning.

Learning outcomes

On completion of this module, you should be able to:

  • Highlight the complexity of the innovation process
  • Explain the importance of idea creation and opportunity spotting
  • Create critical assessment of a potential product or service
  • Explain strategic positioning of a novel business idea
  • Analyse data and information in order to make effective decisions
  • Recognise and apply self-reflection for personal development
  • Demonstrate rational use of business and risk analysis tools to analyse company performance
  • Demonstrate effective communication to persuade and influence stakeholders
  • Evaluate the funding needs of a new venture
  • Select and use appropriate investigative and research skills
  • Demonstrate effective report writing skills
  • Work effectively in a team and demonstrate recognition of an individual’s contributions to a group activity
  • Demonstrate a positive attitude towards a commercial opportunity
  • Spot or create an opportunity for a new product or service
  • Successfully manage a project from idea to completion

Assessment

  • 100% Coursework

The aims of this module are to:

Introduce the concept of Big Data systems and the challenges posed by such systems. Introduce the requirement of advanced analytics, processing techniques and architectural solutions to tackle the problems encountered

Learning outcomes

On completion of this module, you should be able to:

  • Describe the theoretical background of big data, and recognise the need for big data analytics
  • Have a critical awareness of machine learning algorithms for data analytics in big data systems
  • Describe distributed architectures of big data systems including database technologies used in industrial big data systems
  • Understand signal processing techniques for big data systems with advanced matrix manipulation
  • Appreciate various visualisation tools and techniques
  • Select and apply various machine learning algorithms to a given data set to interpret the data and make necessary predictions
  • Demonstrate ability to evaluate and select an appropriate database technology for a given need for big data storage and retrieval
  • Analyse the need for visualisation and employ appropriate visualisation tools
  • Critically analyse building blocks of a practical big data systems for performance improvement
  • Demonstrate programming skills related to data analytics and usage of associated tools
  • Formulate creative data solutions that start with cleaning up raw data sets, to discover new patterns that are underlying, to make necessary predictions, utilizing established state-of-the-art tools and techniques
  • Develop experimental, analytical and problem solving skills in data driven applications
  • Illustrate professional report writing, presentation and communication skills to communicate complex ideas to expert and non-expert audiences
  • Develop creative thinking skills to demonstrate ways of solving problems with existing tools

Assessment

  • 35% Coursework
  • 15% Presentation and Q&A
  • 50% Exam

The module content will include: Theories on "new" media, global media systems, legal and governmental frameworks, surveillance, social-movement, alternative media practices, transnational capitalism.

The module introduces the issues around media and social movements, by tracing the theoretical evolution of media and social movements, understanding media within broader social movements in historical processes rather than merely focusing on media technologies or impact media. The model seeks to cover topics on control of media systems on different regions of the world, alternative media practices, anti-imperial protest, non-aligned movements and media and national sovereignty.

Learning outcomes

On successful completion of the module, you should be able to demonstrate knowledge and understanding of:

  • Analyse and identify theories and trends about media and social movements
  • Contextualise media within specific historical and political conditions
  • Interrogate media’s systems in different regions of the word and its connection to people’s democratic struggles
  • Understand debates around new information technologies including social media and their relation to social change
  • How the media systems are organized and structured
  • The links between current environmental and social issues and media technologies
  • Importance of media in geopolitical conflicts
  • Identify and evaluate alternative media systems
  • Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices
  • Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study
  • Evaluate methodologies used in academic research to develop new research questions or hypotheses for investigation
  • Use critical perspectives to analyse emerging trends in media and social movements
  • Design, implement and evaluate an original study in a topic relevant to the field
  • Engage with major thinkers, debates and intellectual paradigms within the fields of media, communication and culture, critiquing and synthesising the insights gained in their own analytical work
  • Analyse new and emerging trends and interrogate both common sense understanding and received wisdom in relevant areas of inquiry
  • Discuss and evaluate transformations in digital media and their social, political, economic and cultural contexts and wield this understanding in appraising current patterns of development, such as cultural globalisation and media convergence
  • Discuss their self-designed research and the issues it raises reflexively
  • Gather, process, analyse and evaluate primary data
  • Locate and critique relevant academic and non-academic sources
  • Communicate effectively in speech and writing, with academic and non-academic audiences
  • Engage in critical reasoning, debate and argumentation
  • Manage time and resources effectively
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice
  • Understand the impact of digital media on culture
  • Understand emerging trends in digital media
  • Apply skills in written and verbal communication that are relevant to this field
  • Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality

Assessment

100% Coursework consisting of:

  • 30% Report
  • 70% Essay

As part of the Introduction to Foresight and Forecasting module you will learn research methods for trends in forecasting, create scenarios and personas, create speculative designs, explore science fiction in film and literature, and understand making films to `sell' concepts.

The aim of this module is to broaden your experience and skills to include the knowledge of, and competence with, the deployment of foresight, forecasting and scenario writing to inform future design and business strategy.

Learning outcomes

On successful completion of this module, you should be able to:

  • Engage in research and analysis to gather key insights appropriate to the future strategy of a business, and propose design solutions which complement, inform and challenge that strategy, as appropriate
  • Research techniques for future forecasting
  • Persona and scenario development as techniques for generating insights
  • Persona and scenario development as techniques for generating stakeholder buy-in
  • Creating speculative and/or conceptual design solutions
  • The role(s) of speculative design concepts with a business
  • Use a range of techniques for generating key insights
  • Apply key insights to speculative and/or conceptual design solutions
  • Use a range of presentation techniques such as storyboarding, video, UX simulation, rendering and animation, as appropriate to the design concept
  • Present and document insights gained from research in a credible and convincing manner
  • Present 'hard-to-grasp' concepts in a compelling and convincing manner
  • Engage in critique of the work of others
  • Gather and analyse research material relevant to the future strategy of a business
  • Generate design concepts within the context of future business strategy
  • Present concepts in a manner which is understandable to non-designer stakeholders

Assessment

  • 30% Peer Feedback
  • 70% Foresight & Strategy Scenario(s)

You will receive a thorough introduction to the latest mobile Internet and communication technologies, including their network architectures and radio interface protocols covering 3GPP LTE mobile broadband radio access, network architecture, radio interface architecture, scheduling algorithms for multimedia delivery, other wireless communications technologies (such as WLANs), and an brief overview of the future 5G mobile communications.

The module also includes a brief overview of cloud technology and covers media cloud applications and challenges, such as energy efficiency in cloud systems, mobile cloud computing and cloud multimedia delivery technologies. Privacy and security issues in mobile media cloud services are also covered.

Learning outcomes

By the end of the module, you should be able to:

  • Demonstrate a critical understanding of mobile internet and cloud technologies with specific knowledge of media cloud applications on mobile devices, systems and Internet in general, and the challenges that are associated with making such applications available to the end-users via the mobile Internet and cloud technology
  • Review mobile Internet technology, media cloud applications, and the strengths and associated challenges by utilising mobile cloud technology and applications
  • Describe privacy and security issues in mobile cloud services
  • Interpret and utilise mobile Internet and cloud business models
  • Demonstrate an understanding of mobile Internet architecture and access techniques, system performance and limitation
  • Apply specific skills in media cloud applications
  • Show an understanding of how the combination of mobile Internet with cloud computing technology is impacting on the future of media applications
  • Apply knowledge of mobile Internet and media cloud technology to media service delivery and the communication industry
  • Able to tackle media cloud application and mobile communication networks related problems and deal with their possible solutions
  • Equip themselves with the necessary understanding and essential knowledge that are required for service provider jobs in the cloud computing, applications, and mobile services provision domains

Assessment

  • 30% report
  • 70% exam

This module will cover a range of approaches to studying media audiences, users and markets, developed both within academic research and in the media and creative industries. Content will include: public debates about media audiences, users and markets; key theoretical paradigms in media audience research; the history of research and debate on media audiences; methodological and ethical issues in research design and analysis; the implications of new digital media for audience behaviour and for research; practices of market research within the media and creative industries.

The aim of this module is to introduce you to the major theoretical and methodological issues at stake in researching people's engagement with media, as audiences, users and consumers. The module examines the historical evolution of audience research; the key theoretical paradigms in the field; the practice of market research, and how it is employed within the media and creative industries; methodological and ethical dimensions of research; and the implications of new media technologies, both for the experience of audiences/users/consumers and for the practice of research. Case studies will be presented by visiting speakers from relevant organisations in the media and creative industries.

Learning outcomes

On completion of this module, you should be able to:

  • Understand the major research trends in the academic study of media audiences, including social-psychological and Cultural Studies perspectives
  • Understand the aims, methods and practices of market and consumer research within the media and creative industries
  • Understand the methodological choices entailed in studying media audiences, and their implications and consequences for research findings
  • Understand the implications of new media technologies for audience/user behaviour, and for the practice of audience and market research
  • Identify and debate relevant theoretical perspectives on media audiences, users and markets
  • Describe and evaluate methodological procedures and practices used in this field
  • Systematically assess the implicit theoretical assumptions and methodologies employed in specific research studies
  • Analyse emerging trends and critically evaluate received wisdom in the field
  • Gather, process, analyse and evaluate primary data
  • Locate and critique relevant academic and non-academic sources
  • Communicate effectively in speech and writing, with academic and non-academic audiences
  • Engage in critical reasoning, debate and argumentation
  • Manage time and resources effectively
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice
  • Understand the working practices and methods employed in relevant sectors of the media and creative industries (e.g. market research)
  • Apply skills in written and verbal communication that are relevant to this field (e.g. report writing)
  • Plan, organise and manage a self-directed research case study, demonstrating independence, initiative and originality

Assessment

100% Coursework consisting of:

  • 30% Report
  • 70% Essay

Second subject modules

The module focuses on developing skilled communication strategies and principles for working in cross-cultural contexts. Key theoretical concepts of `identity', ‘otherisation' and ‘representation' will be introduced through lectures and seminars in order to explore the complex interrelationships between identity, culture and communication. You are expected collect and analyse data from the Interdisciplinary Project module to be used for the case study assignment.

The module aims to answer the following important questions: What is culture? How are cultural identities constructed? How do cultural stereotypes impact on communication? How are meanings negotiated? And how are these questions related to working as a contemporary designer?

Learning outcomes

On completion of this module, you should be able to:

  • Understand the complex interplay between identity and culture and demonstrate these concepts through application to a relevant design context
  • Analyse communication events, written texts and visual images to explore how culture and power relations work to produce particular meanings and communicate this in an appropriate language and report structure
  • Discuss the concepts of identity and culture outlined in the course
  • Apply outlined key concepts when undertaking the analysis of communication strategies observed within the student project teams
  • Develop and communicate ideas in a coherent sequence
  • Use appropriate language and report structure
  • Reference and attribute correctly
  • Provide critical peer feedback
  • Work in cross-cultural teams
  • Use concepts from the module to inform their professional practice

Assessment

100% Coursework consisting of:

  • 50% Individual Assessment
  • 50% Individual Report

The theory of entrepreneurship and the importance of entrepreneurial action to the innovation process; the contemporary business environment; micro and macro environments; intellectual property; funding & finance; project management; corporate responsibility & sustainability; governance; ethics; business planning; strategy; risk analysis and failure.

The aim of this module is to equip you with an in depth knowledge of the innovation process, its importance to the economy and an understanding of all of the various factors affecting its success including intellectual property, funding and strategy. We will introduce the academic theories of entrepreneurship and analyse the personality traits and behaviours associated with entrepreneurs.

Learning outcomes

On completion of this module students should be able to:

  • Innovation as a process
  • Identify the academic theories of entrepreneurship
  • Identify the factors influencing the success of organisations
  • Relate innovation theory to the performance of organisations
  • Use investigative and research skills
  • Demonstrate effective report writing skills
  • Demonstrate commercial awareness

Assessment

100% Coursework consisting of:

  • 50% Report 1
  • 50% Report 2

This module will include: the main themes that underpin media and marketing, the evolution of media and marketing in a sport context, the practices and techniques for effective sport media and marketing, the types of media and marketing, and consumer and fan engagement.

The aims of this module are to be introduced to key concepts in sport media and marketing and to develop understanding of the nature of sport media and marketing.

Learning outcomes

On completion of this module you should be able to:

  • Assess the major theories, principles, and concepts surrounding sport media and marketing
  • Apply techniques and practices involved in conceptualising and developing a marketing plan
  • Gather, analyse, and present sport media and marketing ideas and concepts
  • Apply sport media and marketing principles that can be utilised in different sport environments
  • Demonstrate initiative and personal responsibility
  • Continue to learn independently and to develop professionally

Assessment

  • 40% Sponsorship Pitch
  • 60% Marketing Plan

The module content will include: defining media and creative industries; ownership, concentration and control in media and creative industries; innovation and technological change; media and creative markets; business models in media and creative industries; copyright; global media cities; clustering of media and creative industries; media and cultural policy.

The aim of this module is to introduce you to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.

Learning outcomes

On completion of this module, you should be able to:

  • Understand how and why the media and creative industries have been defined
  • Understand the importance of industrial structure in media and creative industries
  • Understand the implications of innovation and technological change for media and creative industries
  • Understand changing business models in media and creative industries
  • Understand the importance of copyright and how this is affected by technological change
  • Understand why media and creative industries cluster in particular spaces and cities
  • Understand the globalisation of media and creative industries
  • Understand media and cultural policy
  • Identify, debate and evaluate relevant critical perspectives on media and creative industries
  • Systematically assess the implicit theoretical assumptions of contrasting perspectives
  • Use critical perspectives to analyse emerging trends in media and creative industries
  • Communicate effectively in speech and writing, with academic and non-academic audiences
  • Engage in critical reasoning, debate and argumentation
  • Assess the empirical validity of competing perspectives
  • Manage time and resources effectively
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice
  • Understand the behaviour of firms in media and creative industries
  • Understand emerging trends in media and creative industries
  • Apply skills in written and verbal communication that are relevant to this field
  • Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality

Assessment

  • 100% Coursework

This module will introduce the main concepts, theories and practices of international relations and diplomacy.

The overarching aim of the module is to provide students with a wider understanding of the historical trends, conceptual bases and current practices of diplomacy in the context of current global affairs and to help them critically evaluate the relevance for all fields of social, economic and scientific practice. As part of such aim, the module will advance an interdisciplinary ethos.

Learning outcomes

  • Evaluate the historical evolution of the modern international system
  • Critically evaluate the key concepts and theories of diplomacy
  • Evaluate the role and behaviours of international organisations and states in the international system
  • Evaluate the context of the present-day international political and economic relations within which diplomacy takes place
  • Identify and assess the importance of such dynamics for their respective fields of study
  • Construct reasoned arguments utilising concepts and approaches to the study of diplomacy
  • Recognise established and emergent phenomena in the practice of diplomacy within the current global affairs
  • Creatively and critically evaluate the possibilities of various intersections between diplomatic practice and the objectives and modes of delivery in their respective fields
  • Via in-class team tasks, and in assessed assignments, apply such skills to empirically grounded case study materials
  • Reflect on own learning and make use of constructive feedback
  • Gather and organise evidence, data and information from a variety of secondary and primary sources
  • Work in small groups
  • Develop research and presentation skills
  • Develop a cross-disciplinary and collaborative research and learning ethos

Assessment

  • 40% Presentation
  • 60% Essay

How you'll be assessed

You will be assessed through a combination of practical and theoretical mathods, including examinations, presentations and assignments. For more details, please see each individual module description.

How you'll study

Seminars
Lectures
Tutorials
Independent study
Group work

Your personal and professional development

Loughborough University London prides itself on the high calibre of graduates it produces, and provides great opportunities for you to develop the skills and attributes you need to progress successfully in your chosen career.

Future career prospects

Graduating from Digital Marketing will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).

You will also have the knowledge required to enter a wide research field related to digital marketing, and will have the opportunity to enhance their knowledge and career prospects further by undertaking research positions or a PhD programme.

Your personal development

Each module includes inspiring guest lectures from successful entrepreneurs and business leaders across a range of industries.

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give you the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of your experience.

Fees and funding

UK/EU:
£10,250
International:
£23,300

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

Our academics

At Loughborough University London, our academics continually look for new ways of doing things and continue to build best practice. We attract outstanding academics from across the world who are specialists in their field, enthusiastic about their subjects, and are at the forefront of current research.

Explore