I apply the innovative university mind-set because perhaps the highest value I can bring from Loughborough is to try to bridge the gap between current problems and novel solutions.
The facilities are excellent and the support I receive for my PhD, which I brought to the University as opposed to applying for a pre-made title, has been instrumental to its success.
Loughborough is helping me to achieve my goals, through the productive discussions with my supervisor, emotional support from colleagues and friends around the campus, and an infinite pool of resources.