Media and Creative Industries

The aims of this module are to introduce students to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.

This module introduces the structures, features and professional practices of the UK and global Creative Industries. The module aims to explore a range of different media and creative industries from both professional and academic perspectives. Students will hear from and engage with practitioners and policy makers and consider different disciplinary and theoretical approaches to better understanding current developments in the Creative Industries.

The aims of this module are to:

• Introduce students to an immersive, human-centered, prototype-driven process for innovation that can be applied to a digital product and service design
• Enhance students¿ capacity to think innovatively, create ideas rapidly, and actualize concept and ideas systematically in a competitive global digital market
• Equip students with essential methods and skills for creative resolution of problems through a series of group activities

The aims of this module are to:

• Study the information management principles, practices and technologies in different organisations to manage rapidly expanding data assets for business intelligence while complying with data regulations.
• Provide the students with the fundamentals of Internet and communication systems to understand data management systems architecture.
• Introduce them to the important topics related to information management such as ethics, governance, storage, architecture, interoperability, quality, security and big data.

The aim of this module is to examine media representations of social identities with particular focus on gender, race, class and sexuality and its intersections. Combining key theories from critical theory, cultural studies, film, gender studies and communication studies, the module will explore processes and practices of production and re-production of social identities making emphasis on said productions on media, paying special attention to questions of racism, colonialism and capitalism.

The aim of this module is to:

• develop awareness of the scope and diversity of business models within the creative industries
• understand the relationships between business model innovation, technological advancement and creative industry evolution.

The aims of this module are to understand the continuities and changes in work and employment in the media and creative industries internationally.

The aims of this module are to:

• Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
• Provide students with hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
• Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
• Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.

The aims of this module is to become familiar with a range of methodologies for the analysis of structure, operation, output and uses of media and cultural industries.

The module aim is to prepare students to understand the key concepts and complexities of designing for user experience. The course focuses on innovation management and the creation of value in use as a means of customer acquisition and retention.
Students will be introduced the foundational concepts of human experience relevant to design innovation, building on interdisciplinary knowledge and principles from sociology, psychology, cognitive science and human-centred design. Theoretical concepts on cognition, perception, aesthetics and interaction will be presented through lectures and seminars to explore the complex interrelationships between usability, usefulness and desirability as experiential dimensions for value creation and decision-making, and understand their role in the development of meaningful innovation and quality user experiences.
Through research, analysis, visualisation students will engage with illustrative case studies to reflect upon how theories and concepts apply in practice, and understand how experience ecosystems function.

The aims of this module are to introduce students to the major theoretical and methodological issues at stake in researching people's engagement with media, as audiences, users and consumers. The module examines the historical evolution of audience research; the key theoretical paradigms in the field; the practice of market research, and how it is employed within the media and creative industries; methodological and ethical dimensions of research; and the implications of new media technologies, both for the experience of audiences/users/consumers and for the practice of research. Case studies will be presented by visiting speakers from relevant organisations in the media and creative industries."

The module introduces issues around media and social movements, by tracing the theoretical evolution of media and social movements, understanding media within broader social movements in historical processes rather than merely focusing on media technologies or impact media. The model seeks to cover topics on control of media systems on different parts of the world, alternative media practices, media ecologies, networks, and social media. Whilst focused on grassroots or community activism, it considers the relationship between media, protest and democracy. The module uses a series of case studies to understand how diverse groups harness media to articulate their political voice.

This module explores the relationship between media, communication and the city by focusing on a variety of scenarios and case studies. These case studies will be framed within contemporary theories in sociology of media and communications, and cultural analysis (specifically globalization, cities and places). The module will invite students to critically reflect about the centrality of communication in urban life. It will explore cultural production, representation and consumption practices in urban contexts; and representations of urban settings in different media texts and formats.

The aims of this module are to give the student the opportunity to study a subject, or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:

• A desk based research project that could be set by an organisation or could be a subject of the student's choice
• A project that involves collection of primary data from within an organisation or based on field research
• A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)

Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.