Repositioning Graphic Heritage

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Graphic Design
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Project leader: Dr Robert Harland

What new perspectives can graphic design contribute to design for urban heritage? How can participatory design approaches enhance urban graphic heritage for greater social cohesion? This Newton Fund project, co-ordinated by the Arts and Humanities Research Council in co-operation with the UNESCO Creative City (Shanghai) Promotion Office, explores the integrative process through which people experience and are informed about urban heritage through graphic images.

It focuses on establishing a clearer understanding about the core knowledge that heritage professionals must grapple with when they need to communicate with the public about the heritage experience. The research, undertaken by Loughborough University School of Design and Creative Arts with Tongji University College of Design and Innovation, provides new insights for creative industry practitioners concerned with enhancing cultural development in China and the UK.

Through the prism of graphic design, the project explores different facets of the heritage experience. It has involved a combination of field visits, practice-led and practice-based approaches, participatory design, public exhibition, and digital archival practices, to establish new approaches for recording, archiving and interpreting graphic images of urban heritage for the benefit of researchers and practitioners working in countries wanting to develop their heritage visitor experience.