Taoran Ji

Bachelor of Engineering (BE), Industrial Design at Jiangnan University, China.
Master of Fine Arts (MFA), Industrial Design at Savannah College of Art and Design (SCAD), USA.

Pronouns: She/her
  • Doctoral Researcher

Taoran is a designer and a researcher with more than eight-year experience in industrial design. Familiar with 2D and 3D software, including SolidWorks, Rhino, Keyshot, Photoshop, Illustrator, Adobe XD. Taoran graduated from the Savannah College of Art and Design (SCAD) with Master of Fine Arts (M.F.A.) in Industrial Design in November of 2019. She is currently studying at Loughborough University as a PhD student, focusing on the areas of design intervention, behaviour change, cooking behavior and healthy diet.

Title of thesis: Design of a behaviour change intervention to improve young adults’ dietary behaviours by increasing self-efficacy for healthy cooking and eating: Design interventions based on the stage of behaviour change

With her research, Taoran aims to design and test behaviour change intervention(s) to encourage cooking self-efficacy amongst young adults (18-25 years old) to drive healthy dietary behaviours. By understanding young adults' dietary behaviours in their transition period from youngster to adulthood, she focuses on how to design tailored interventions based on the stage of willingness to change.

Supervisors: Dr Debra Lilley, Professor Emma Haycraft.