Salma Ghulman

Salma Ghulman

Pronouns: She/her

MFA Graphic Design (Boston MA, United States)
BA Graphic Design (Jeddah, Saudi Arabia)

  • Doctoral Researcher

Salma Ghulman is a collaborative and driven Graphic Designer over ten years of experience delivering digital and print materials for a variety of client campaigns. A confident and creative designer who is self-motivated. Visual Designer with an aptitude for experimental projects. A designer who leverages excellent communication, interpersonal and client management skills to produce outstanding installations.

Besides that, she joined the academic field in 2013 when she started to teach in Boston University, and few other universities in Saudi Arabia. Salma is a lecturer at College of Arts and Design, University of Jeddah in Saudi Arabia.

Salma is a freelance graphic designer, and a design consultant in Arwa AlArabeia. Publishing house for Children's books in Saudi Arabia.

Thesis title: Enhancing Saudi Arabia as a Tourist Destination: An Evaluation of Current and Future Branding Approach.

This research aims to focus on the connection between branding and tourism. Specifically, how branding and new media could enhance tourism in Saudi Arabia (SA). Saudi Arabia has changed a lot in the past 10 years. There is a huge social, technological transformation within the country. This is highlighted through the establishment of the ministry of tourism in Saudi Arabia. Tourism is a significant part of a world economy, and it also brings the world together in terms of better understanding of different cultures.

This work will contribute to helping people to understand others who are different to them; facilitate compromise, and generate an enhanced toolbox of design methods and underpinning theory for practicing designers. The work will also help Saudi Arabia develop a rationale for the influence branding has on cultural patterns and trends, making it easier for organizations to make more strategic decisions. The research draws on cultural evolution theories to demonstrate the dynamism of culture as a result of social learning, which helps create the conceptual framework for how branding can influence tourism.

Supervisors: Dr George Torrens and Simon Downs.