Ridzuan A. Rasid

Master of Arts in Graphic Design, University of Edinburgh, Scotland
Bachelor of Arts (hons) in Creative Multimedia, Limkokwing University, Malaysia
Diploma in Creative Multimedia, Limkokwing University, Malaysia

Pronouns: He/him
  • Doctoral Researcher

Ridzuan holds a Diploma and BA in Creative Multimedia from Limkokwing University, Malaysia and a Master’s in Graphic Design from the University of Edinburgh, Scotland. Now he is a Doctoral Researcher at Loughborough University, UK under the sponsorship of the Malaysia Ministry of Higher Education (MoHE) and Universiti Putra Malaysia (UPM). Based on his background as a graphic designer and educator, he believes that interactivity is the key to engaging students in the classroom. His research is about the use of multimedia tools, specifically motion graphics for teaching design students in classrooms and how they managed to attract students' attention compared to the conventional method.

Title of thesis: The Effects of Motion Graphics towards Graphic Design Student’s in Malaysia Higher Education Institutions

The current doctoral practice-based research aims to encourage the usage of technology in order to improve the quality of education. The world’s commitment in improving current education by leveraging the use of technology has clearly been demonstrated through the agenda in Education 2030, Sustainable Education Goal 4 (SDG-4) and Malaysian Higher Education. Based on the way we use technology today, it gives a huge impact on the generation-z student attention span as it decreases each year. This research focuses on the use of multimedia tools specifically motion graphics in educating generation-z in the Malaysian higher education context by measuring their learning outcomes and attention span. Motion graphics is a type of video that combines movement, audio, graphics, and text to create an illusion for the purpose of communicating information. It is an example of a good way to communicate where it possesses a substantial effect on the audience by evoking their emotions and attention. Therefore, this research hopes to provide an alternative pedagogy for teachers to be used in the classroom for teaching design students with the help of emerging technology.

Supervisors: Professor Paul Wells and Andrew Selby