Year in Enterprise 2023/24

Meet the students from the 2023/24 Year in Enterprise cohort and learn more about their businesses.

Alex Jenunchi

Alex Jenunchi - Shy Spartan

I am Alex, the visionary founder of Shy Spartan. Our brand represents a profound mission: to ignite the spark of self-discovery and empowerment through the medium of clothing, fostering a collective journey towards embracing our true selves.

At Shy Spartan, we believe that the human spirit often resides in the recesses of our hidden shells, waiting to be unveiled and celebrated. Our brand is more than just a collection of apparel; it is a conduit for personal growth and a testament to the human potential for transformation.

As we embark upon the new year, our commitment to Shy Spartan's purpose intensifies. Our focus extends beyond mere fashion; it is an exploration of the authentic self, a canvas for self-expression, and a catalyst for fostering community. We are determined to unearth the true essence of our brand and unveil the hidden meaning it holds.

Angus Todd and Charlie Kilner

Angus Todd and Charlie Kilner - Culture Collective

Culture Collective is an innovative hip hop events company rooted in the heart of Loughborough's music scene. Our goal has been to bring people together to craft unforgettable experiences for those who share the passion for both music and culture.

Bella Harris Johnstone

Bella Harris-Johnstone - Lboro Fan TV

Lboro Fan TV is Loughborough University’s brand new student fan TV channel. I’m Bella, a Loughborough Business School student and Lboro Fan TV was founded during my Year in Enterprise. Lboro Fan TV is a platform set up by Loughborough students for Loughborough students, and our goal is to provide a platform where you can voice your independent opinions and talk all things Loughborough.

We provide many forms of content ranging from match days to mid-week content (podcast, talk shows etc) plus much more! We bring you engaging and exciting content that revolves around all things Loughborough Uni, from Big Match interviews to Hey Ewe shenanigans!

Loughborough walks on water!

Ben Pritchard

Ben Pritchard

I'm a Computer Science student building a revision tool which generates revision flashcards and quizzes from given material such as lecture slides and notes.

Charlette Costin

Charlette Costin - The Heniochus Malachite

I’m a Textile Design student with a passion for travel and adventure. The Heniochus Malachite is a surface design company inspired by travel, culture and the natural world. I offer illustrated collections for interior, fashion, and products all available for licensing. Alongside my portfolio, I provide documentation of my travels and the experiences that supplement my unique designs and the process. I also offer commissions and collaborations.

The Heniochus Malachite - Instagram
Chloe Mann

Chloe Mann

My art business is centred around creating hyper-realistic pet and portrait commissions that aim to capture the very essence of the image. It begins with a profound passion for art and a deep appreciation for the stories and emotions that can be conveyed through portraiture. My work has the power to evoke nostalgia as I not only try to capture the physical likeness but also the unique personalities and emotions of the subject.

Emmanuel Akatobi

Emmanuel Akatobi - PLNITUDE

I'm Emmanuel, a Computing and Management student who has created PLNITUDE to help agencies and companies in the business-to-business space to book appointments with their ideal customers. This is done by sending emails that show their unique value proposition directly to their ideal customers.

Estella Montagu

Estella Montagu - Montagu Makes

Montagu Makes turns provided sentimental fabrics into one-of-a-kind keepsakes, ranging from functional bags to huggable soft toys like dinosaurs and rabbits, all in unique quilted patterns. As a textile design student all my patterns add a touch of individuality.

Your keepsake will reflect your memories, experience and personality.

Montagu Makes - Instagram
Holly Wilshere

Holly Wilshere - Holly Wilshere’s Curious Creations

I’m Holly, a fine art student making and designing goth-inspired jewellery, prints and accessories. Taking inspiration from subcultures and folklore to create unique pieces and using my skills in printmaking, design and silversmithing. I also have specialist training in bobbin lace making which I’m hoping to expand on. I am based in and around Nottingham where I perform regularly as a singer/drag artist at Nottingham Contemporary, Nottingham Playhouse and Nonsuch Studio, in addition to being involved heavily with the local artistic scene with connections to organisations such as Surface Gallery, Nottingham Queer Arts Collective and Nottingham Jewellery School.

Holly Wilshere’s Curious Creations - website Holly Wilshere’s Curious Creations - Facebook Holly Wilshere’s Curious Creations - Instagram Email Holly Wilshere’s Curious Creations
James Philpott and Lewis Morrell

James Philpott and Lewis Morrell - AR Athletics

Our company AR Athletics focuses on AR integrated/tech-driven athletics classes. We aim to introduce a never seen before sports integration with AR, utilizing temperature control, holographic projection and sound with digitally crafted traversable environments making exercise less tedious and more engaging.

Jess Norkett

Jess Norkett - Pro Resolve Therapy

I’m Jess, a sports science student and athlete with a keen interest in rehabilitating sports injuries. I have created Pro Resolve Therapy with the intention to support athletes, whether that be recreational or competitive, with pre and post-exercise treatments. My services aim to provide affordable options for those looking to prevent or deal with sporting injuries, to ensure people can carry on with the sports they love.  

My experience extends across a wide age range of various abilities, and I aim to continue to work with individuals as well as offer portable services for sports teams. I am qualified in sports massage therapy, as well as in medical acupuncture and dry needling as well as dry cupping.

Natasha Adams

Natasha Adams - Woodview Arts

At Woodview Arts, we create fine art for businesses and institutions. Our portfolio includes limited edition canvases, framed prints and original artworks by our artists.

Woodview Arts - LinkedIn
Ollie Sullivan

Ollie Sullivan - DesigNA

Hello, I’m Oliver and my company is Double Strand Ltd which is creating the brand DesigNA. DesigNA aims to bring a whole new meaning to personalised jewellery. We do this by taking a real sample of our customers' DNA which we extract to become visible to the naked eye. With delicate craftsmanship, we then encase it to be shown off inside one of our beautiful pieces of jewellery. This is the most personal and unique gift anyone could ever receive.

Rushad Kolah

Rushad Kolah

I am a freelance creative director and graphic designer primarily servicing the needs of the streetwear and music industry. I provide value to my clients with my immense industry knowledge and my ability to create unique and thoughtfully inspired graphics for clothing.

Simon Daenen

Simon Daenen - Kestrel Collab Media

We are a start-up social media marketing agency that offers an inexpensive and tailored solution for local business to increase their online presence. Alongside Jared Guzenda and our professional cameraman, Oscar, we have co-founded Kestrel Collab Media (KCM). As a small start-up, our focus is always on the client and suiting their specific needs. Social media is a time-consuming landscape especially for local businesses, therefore our aim is to make their dream account a reality.

Kestrel Collab Media - website
Syra Tayler

Syra Tayler - Good Nectar

My name is Syra and I am the founder of Good Nectar. Good Nectar is a sleepwear and lifestyle brand based around the beauty of our individuality. I hand dye all of the products I sell, including pyjamas, tote bags and more. I will be spending the Year in Enterprise working to develop my business and take it to the next level, as well as growing my customer base..

Yoseph Workiye

Yoseph Workiye

I am Yoseph and I am studying economics. My business is an app where users will take pictures of landmarks which will earn them points; they can then use their points to get vouchers. People take pictures of landmarks and people love vouchers and saving money - why not combine both. I also want to host competitions where people post their travel pics and can earn prizes. Through gamifying the experience, I will be creating a community as people will be competing against each other by posting videos and photos on social media.