doctor with covid vaccine and syringe

People who hold populist beliefs are more likely to believe misinformation about COVID – new report

Over a fifth of Americans and Poles surveyed believed that COVID-19 vaccines can change people’s DNA.

And more than half of Serbian people believed that natural immunity from COVID was better than being vaccinated.

These figures come from a new report which examines the effects of populism on misinformation and other aspects of crisis communication around the coronavirus pandemic.

Written by members of the PANCOPOP project team, led by Professor Sabina Mihelj, and drawing on ongoing research on pandemic communication in populist environments, the report outlines the factors that contribute to susceptibility to health misinformation.

One of the key findings was the increased level of acceptance of false and misleading statements about COVID by members of the public holding populist beliefs or voting for populist politicians in four countries, namely the United States (US), Brazil (BR), Poland (PL) and Serbia (RS).

Prof Mihelj, of the School of Social Sciences and Humanities, said: “Populism can also be an ideology which generally makes people more gullible to falsehoods and rumours, independently from how populist leaders behave.

“Polish and Serbian populist leaders did not actively promote COVID-19 misinformation and, at least at the start of the pandemic, supported preventive measures recommended by public health authorities and experts.

“Nevertheless, populist voters in Poland and Serbia were more likely to believe in more false statements, albeit to a lesser degree than Brazilian and American populist voters.”

A survey of 5,000 people from those countries found that more than 40% of the people polled believed COVID-19 vaccines are experimental, and health risks associated with them are not known. And, that over a third of the official numbers of deaths from COVID-19 have been grossly exaggerated.

Table 1: Susceptibility to misinformation and rumours about COVID-19 (% of those who agreed)

 

 

 

BR

 

PL

 

RS

 

US

 

ALL

COVID-19 was purposefully created in a lab

34

32

46

38

37

The official numbers of deaths from COVID-19 have been grossly exaggerated

36

32

37

34

35

Face masks can make people ill

19

37

27

28

27

The U.S. military is behind the creation of the virus

10

9

21

16

14

Covid-19 vaccines are experimental, and their health risks are not properly known

40

45

51

40

43

Natural immunity from Covid-19 is better than vaccines

27

45

54

38

39

COVID-19 vaccines can change people's DNA

14

21

12

21

17

COVID-19 vaccines have been developed using human embryos

10

15

8

20

14

COVID-19 vaccines contain microchips

10

10

8

19

12

 

The report made series of recommendations directed towards three main groups involved in health crisis communication: public health authorities and government officials, media regulators and policymakers, and news organizations and journalists. It also included a series of best practice examples draw from the four countries.

For public health authorities and government officials, the emphasis lies on anticipating the politicization of health threats and preventative measures, ensuring transparency and autonomy of specialized health agencies, avoiding top-down styles of communication and fostering multipartisan dialogue in decision-making.

Additionally, the development of integrated, multi-stakeholder strategies to combat health misinformation was advised, involving stakeholders from media organizations, regulators and digital platforms to influencers and local communities.

Prof Mihelj said: “Media regulators and policymakers are urged to bolster freedom of information protections, challenge political interference, and support media literacy initiatives. The report suggested they should also proactively support the media in health emergencies, for instance by prioritizing complaints about health topics.

“News organisations and journalists are encouraged to openly challenge any crisis measures that may interfere with public access to information, improve internal governance to guard against political influence, be mindful of the fact that misinformation can originate from political elites, medical professionals, and celebrities, and engage in regular fact-checking of health information from all sources.”

To read the full report visit: www.pancopop.net/wp-content/uploads/2024/05/PANCOPOP-Report-in-English.pdf

ENDS

Notes for editors

Press release reference number: 24/63

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2024 QS World University Rankings – the eighth year running.

Loughborough is ranked 7th in The UK Complete University Guide 2024, 10th in the Guardian University League Table 2024 and 10th in the Times and Sunday Times Good University Guide 2024.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

Categories