Loughborough University launches campaign to highlight research into children and young people

Loughborough has today launched a campaign to showcase the breadth of its research focused on children and young people.

For years, Loughborough’s academics have consistently been at the vanguard of progressive research in the fields of dignified living standards, nutrition, health and wellbeing, education and psychology.

For the next few weeks, the University’s PR team will focus on a host of projects which demonstrate how these areas tie in with improving and enhancing the lives of children and young people.

The campaign will utilise press releases, videos, podcasts and social media.

It will include news about how researchers have analysed computer gaming habits to identify trends in young people’s use of technology and how academics are learning more about compulsive exercise by looking at parental and social influences.

It will also feature 16th-century parenting tips, a tutorial on how to find freshwater minibeasts with youngsters, and an array of quirky longer read and infographic-focused pieces.  

The University’s Pro-Vice-Chancellor for Research and Innovation Professor Dan Parsons said: “It is incredibly important that our research and innovation directly addresses the needs of children and young people and that we give opportunities for children and young people to take part in the research.

“I am incredibly proud of the range of interdisciplinary research underway across our University, which ensures that children benefit from new interventions that are designed for their needs.”

Past campaigns have included Future Transport, Health and Wellbeing, COP26 and Environment.

On each occasion, the campaigns have generated dozens of national and international news stories – both in print and broadcast.

The success of each initiative has boosted awareness about the specific areas on which they are focussed and has shone a light on the best research from each School.

Keep an eye out on Twitter and TikTok for the latest Children and Young People campaign news by searching #LboroExperts. Or visit the Media Centre for the latest campaign and University news.


Notes for editors

Press release reference number: 23/43

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2022 QS World University Rankings – the sixth year running – and University of the Year for Sport by The Times and Sunday Times University Guide 2022.

Loughborough is ranked 7th in The UK Complete University Guide 2023, 10th in the Guardian University League Table 2023 and 11th in the Times and Sunday Times Good University Guide 2023.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’.

In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.