School of Business and Economics

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Dr João Oliveira BSc (Hons) in Management (2004), Nova School of Business & Economics (Lisbon, Portugal)

Photo of Dr João Oliveira

Lecturer in Marketing and Retailing

Export marketing; export performance; business performance; international entrepreneurship

Research Interests

João Oliveira’s research focus is International Marketing Strategy. Specific topics include Intra-Firm Variations in Export Performance; Levels of Analysis in Export Performance; Export Marketing Strategy Standardisation/Adaptation; and Export Strategic Fit. João has published in the International Marketing Review and has presented his work at international conferences such as Academy of Marketing, Academy of International Business (AIB-UKI Chapter), and European Marketing Academy (EMAC)In 2010 João received the Best Paper Award for his paper on “Antecedents of Intra-Firm Variation in Export Performance”, presented at the Academy of Marketing Conference (Coventry, UK).

Key Publications

Oliveira, João S., Cadogan, J.W. and Souchon, A., “Level of Analysis in Export
Performance Research”, International Marketing Review, 29(1), 2012, pp. 114-127, DOI 10.1108/02651331211201561.