Themes
The group's research activities strongly reflect an international perspective. This is exemplified in ongoing projects relating to export marketing and performance measurement, international comparisons of marketing strategy and competitive positioning, retailing, strategic orientations and international competitiveness, cross-cultural perceptions of product newness and consumer behaviour in international contexts.
Other areas of research specialism include marketing ethics, product and service innovation and adoption, retailing and sales management.
The group has a very active, high quality research programme. A substantial proportion of the group’s output is in journals of international standing, including papers in:
- Journal of Marketing Research
- Journal of Marketing
- Journal of the Academy of Marketing Science
- Journal of International Business Studies
- International Journal of Research in Marketing
- Journal of Retailing
- Journal of Product Innovation Management
- Journal of Business Venturing
- Journal of Personal Selling and Sales Management
- Journal of Business Research
- Journal of Service Research
- European Journal of Marketing
- Journal of Business Ethics
- European Journal of Operational Research
- Journal of International Marketing
- International Marketing Review
- International Business Review
- Journal of Business Research
- Industrial Marketing Management.