Loughborough University London alum is helping develop the sports industry in Panama

Mario standing beside an ornate desk in a grand room with gold decorative furnishings, large windows, and a Panamanian flag displayed behind the desk.

Mario Fernández (Sport Business and Innovation MSc, 2021) is working to develop the local sports industry in Panama through Canal Sports Hub, a business he founded in 2023.

Mario wrote his master’s thesis during his studies at Loughborough University London about using sport innovation to drive development in central America. He has continued working to achieve his goals in Panama by supporting the development of organised sporting activities.  

Mario is passionate about building up communities and involving young people in their development. In his business, he has focused on tackling specific local issues including the lack of professional bodies for many sports and increasing engagement with women and girls. He said: 

“See sport from every possible perspective not only high performance, not only major markets or wealthy countries. Sport is a global asset that can help societies move forward in areas such as education, health, sustainability, technology, and community development.” 

Two people seated on a panel discussion stage, with one holding a microphone while speaking.

At Loughborough, he was able to interview senior government ministers and work on real case studies to understand decision making at a high level in sports businesses.  

“Loughborough changed my life in a very positive way. It taught me that I’m capable of taking on the biggest challenges and dreaming beyond what I thought was possible.”, he added. 

He has worked with Nike and was invited by the Panama government to help organise a sports business summit.  

Long term, he aspires to become the Minister of Sports for Panama and create structural changes in education, sustainability and youth development. He wants to eventually make an impact on the wider sports industries in central and Latin America.  

“Just like an athlete believes in a dream that sometimes feels impossible, we also need to believe that through our knowledge, creativity, and passion we can help transform the world through sport.” 

Well done, Mario. 

Find out more about Canal Sports Hub.