Alumna's creative and marketing agency, Kaizen Dale, partners with Natural England to launch State of Natural Capital report

A portrait photo of Marianna which is next to a screenshot of the cover of the State of Natural Capital report by Natural England

Marianna Vardanyan graduated with masters in Entrepreneurship and Innovation Management in 2018. She is now Co-Founder of a creative and marketing agency called Kaizen Dale.

Recently, the team at Kaizen Dale undertook a pivotal project for Natural England, designing the State of Natural Capital (SONC) report, a national resource intended to transform environmental policy communication. 
 
Natural England, the government’s adviser on environmental issues, selected Kaizen Dale to shape this groundbreaking report, which highlights the essential role of nature in supporting economic well-being and illustrates how investing in our natural infrastructure can help sustain society. Marianna’s team brought the SONC report to life, producing accessible and visually engaging materials across print and digital platforms - including infographics, an explainer video, social media content, and launch event materials. 
 
“It was inspiring to work with Natural England on innovative communication of issues that impact all of us,” Marianna said. “Our goal was not just to inform but to influence, turning data into a compelling call to action for sustainability. It's been rewarding to contribute to a project that aligns with our mission to support agents of positive change.” 
 
Marianna’s journey as a Loughborough alumna highlights the importance of innovation and creativity in addressing environmental challenges and influencing policy making.  

Check out the State of Natural Capital report.