Alumna uses animation skills to support company rebranding

Kate Harwood is a social media intern at the start-up company The Garden, an online platform which supports academics and experts by giving them a space to share their expertise and research to a ‘community for the curious’ through interactive live talks and community discussions.

The Garden recently went through a rebrand with Ragged Edge to properly establish their identity. The updated visuals including their ‘curious g’ brand mark and lively colour palette aimed to translate their core message of discovery and learning, and bring excitement to their community.

Kate was able to assist with their rebrand launch on social media in February 2022 by developing the company visuals through the medium of animation and with her video editing skills, which successfully translated The Garden’s core messages of bringing the joy back into learning, created excitement amongst the community, and brought in new audiences.

Kate graduated with a degree in Graphic Communication and Illustration in 2021.

The Garden is now looking for academics and experts who would like to use the platform to share knowledge and cutting-edge research to an audience of curious minds.