B.A English, 2008/M.A English, 2010/PhD English, 2016
Luke shares what ideas he would like to explore whilst on the Alumni Advisory Board.
My main motivation for applying for this position is for the opportunity to give back and influence the direction that Loughborough University takes with regard to its Alumni relations. Having attended the university for 11 years, I feel I have a large reservoir of experience from which to draw upon as well as a much larger extended network of Alumni to engage with.
As discussed elsewhere in this application, my skills are primarily focused upon communications and marketing but I also possess a keen interest in applying my Doctorate in social psychology
I believe that efforts to introduce networking school-specific events across the UK (not just at Loughborough or in London) would increase the value of interacting with the university for alumni. An example of how the networking proposition could work would be a series of business breakfasts hosted across the country that are industry-specific and free to attend for Alumni. This would have the potential to engage a huge swathe of the alumni network, from recently graduated to industry leaders. These networking events could also feature guest speakers discussing a key topic relevant to the audience (not just a series of recollections of the individual's time at Loughborough).
As a mid-career professional I know I am keen to interact with senior professionals in my field for whom I can gain knowledge and contact. In practice, this has proved difficult as there are a number of gatekeepers - availability for a 1-to-1 being a key obstacle. If Loughborough University were to create a series of networking events I feel this would create a strong value proposition for multiple stakeholders.
I would also like to see greater integration of alumni into the activities of the university and a promotion of the linkage between current students and alumni, i note that there are current events held at the university specifically for Alumni but would like to see a more integrated approach across the university to this initiative - for example at the University of Nottingham a special Alumni day is held where all university sports clubs hold alumni events which enhances the impact of these activities and creates a large event that both current students and alumni look forward to.
My final idea would be greater engagement between Alumni and the Careers services to advertise roles graduates from companies with a strong Loughborough contingent. This service could be extended to graduates if successful and the offer broadened out from entry-level positions to those requiring more expertise or experience. This would further drive links with industry and create a relationship that ensures what is taught at the university level is what is required by employers. This issue of skills mismatch is one of the main reasons why the current stagnation in the UK economy and a multi-stakeholder approach is required to rectify the problem. I would like to use my time on the Board to help address this issue and others alike.
My current role is that of Digital Marketing Officer for D2N2 Local Enterprise Partnership - a public sector partnership tasked with stimulating regional economic activity through targeted initiatives.
Social Media & Marketing Officer, D2N2 Local Enterprise Partnership
(May 2019 - July 2019)
- Led on the evolution of social media strategy for the organisation. This has already resulted in a 250% increase in impressions and a 177% increase in engagement on Twitter and the founding of the company LinkedIn page
- Drove an increase in overall 110% increase in website traffic emanating from social media
- Handle all media enquires
- Assisted with the planning of the Annual Conference and the writing of the Annual Review
- Oversaw the production of email newsletters sent via Mailchimp
Marketing & Communications Manager, MPQC
(September 2018 - April 2019)
- Devised and oversaw the Mar/Comms activities of the business including strategy, planning, management, and execution. This included outreach events, PR, social, digital, email, and content marketing.
- Overhaul of the product collateral and digital channels of the organisation's four separate divisions (MPQC, MP Futures, MP Awards, MP Skills) and developed a consumer-centric, consultation-based strategy to business development.
- Project managed the development of a brand new website amalgamating MPQCs four separate divisional websites and brand identities.
- Installed and matured the internal communications system for the business
- After proposing the concept of an inter-departmental operational marketing team, I took on the matrix line management of two junior marketing employees plus management of external graphic design and web development teams
- In addition to my prescribed role, I developed new concepts to improve the business including a mentoring scheme.
Marketing, Communications, and Events Officer, BaseballSoftballUK
(June 2017- September 2018)
- Devised and co-ordinated the organisation's social media strategy, graphic design, and production of the organisation's podcast in addition to submitting content for publication.
- Led on design, construction, coordination and implementation of the Mar/Comms plan for the organisation including numerous cross-platform campaigns including UK Coaching Week and This BUCS Girls Can campaigns.
- Provide technical and design support for the creation and distribution of BSUK's digital publications, print materials, electronic newsletters, and other communication with the baseball and softball community such as registration processes and surveys
- Responsibility for management of the organisation's main website, microsites, and CRM
Digital Content Consultant, Self-Employed
(August 2010- September 2017)
Lecturer in English, Loughborough University
(September 2012 - December 2016)
Feature Journalist, Athletics Weekly Magazine
(January 2009 - June 2012)