User Experience Design MA

Entry requirements:
2:1 +
1 year
up to 4 years
Start date:
October 2018
UK/EU fees:
International fees:
Study area:


Top 50

in the world for art and design

QS World University Rankings by Subject 2017


Our User Experience Design MA programme is designed to help you develop your critiical awareness of major issues in interaction and user experience design.

Our MA in User Experience Design aims to help you improve your effectiveness as a user centred designer within industry. The content of the User Experience Design programme enables you to develop your skills and competencies in both the creative and analytical aspects of user experience whilst working on a diverse range of projects.

Key skills that you will develop include user experience design principles and practice, qualitative and quantitative design research methods, interactive screen based prototyping, interaction design, usability testing, service and social design, team working and project management.

Our MA in User Experience Design was formerly named Interaction Design and has been renamed User Experience Design to better represent its content.

Specialist eye tracking equipment and software is available to support usability evaluations. Audio visual equipment is available to support design research activities including state-of-the-art wearable cameras

The School has a number of computer facilities available to students including a newly equipped laboratory with 40 Apple Mac terminals, with a wide range of design and UX software available.

What makes this programme different?

  • Strong connections to the UX industry
  • All modules designed to help you create a strong UX portfolio
  • Training in the creative and analytical aspects of UX design
  • State of the art computer facilities
  • A wide range of design and UX software available

Who should study this programme?

Our User Experience Design MA programme is aimed at students who are looking to further develop their effectiveness as user centred designers within industry and develop skills and competencies in both the creative and analytical aspects of user experience design.

Entry requirements

1st or 2:1 honours degree in a relevant subject. Most applicants have a design background but we consider students from a range of disciplines relevant to user experience design, including psychology, computer science and business studies.

All students from a design related background should provide a portfolio showing examples of relevant work. For those who are not able to provide a portfolio, it is important that their personal statement explains their interest in user experience design and any relevant experience.

English language requirements

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not. Find out more here:

IELTS: overall 6.5 with minimum 6.0 in each component.

What you'll study

Our User Experience Design MA aims to give you a solid foundation to develop the skills and knowledge required to undertake professional User Experience (UX) processes, with topics covered including usability and design research methods.


User Experience Design covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

Semester 1

Experience Design (15 credits)

This module introduces the user experience design cycle and the core principles and practices of user experience design. It comprises of series of lectures, and practical exercises to develop the skills and knowledge required to undertake professional User Experience (UX) processes. These cover user experience design, persona and scenario based design techniques, user interface design, usability testing, user requirements and User Centered Design (UCD) process. Interactive prototyping using Axure RP is taught as part of this process.

Usability: Principles and Practice (15 credits)

The aims of this module are to communicate an understanding of the concept of usability, the principles of user interface design, and the range of usability evaluation methods than can be employed for user-centred design. It also aims to provide skills in designing user interfaces – particularly for websites. Experience will also be gained in using heuristics to evaluate a website’s usability and in the planning and running of more formal user trials based on usability metrics. Practice will also be gained in the use of video- recording and eye tracking to support data gathering and analysis.

Design Research Methods (15 credits)

This module will expose students to a variety of research methods, which they can employ within their own future professional practice. The module covers: quantitative and qualitative methodology, research methodology (structuring an enquiry, generating research questions, selecting methods), secondary and primary data collection methods (surveys, interviewing, ethnography, creative methods and diary studies) data analysis and converting insights into design opportunities.

Design for Behaviour Change (15 credits)

Design is a significant driver of behaviour change, enabling, encouraging or discouraging certain activities from taking place. Borrowing from socio-psychology models of behaviour change, designers have directed their attention towards enabling recycling, increasing exercise and reducing sedentary behaviours, amongst other examples. Design for Behaviour Change is now a recognised discipline within design practice with its own strategies, tools and processes, as well as a host of case study projects. Through completion of a design challenge, this module seeks to introduce students to this emergent area and better equip them to ethically influence user behaviour towards prescribed outcomes.

Semester 2

Group Project (30 credits)

The aim of this module is to enable students to further develop their collaboration, communication, reflection and design innovation skills through effective group working towards the delivery of a high-quality design project, usually for a sponsoring organisation, within agreed timescales. You will be given the opportunity to consolidate your learning through the application of this knowledge in a group assignment.

Semester 1 and 2

Service Design for Social Innovation (30 credits)

The aim of this module is to provide the student with practical experience and competence in service design from a social innovation perspective: and to broaden the experience and skills of the student designer to include knowledge of and competence with a range of service design and social innovation tools and methods. This module provides an introduction to service design principles applied in the context of social innovation and their application to the design of interactive products and services. It enhances knowledge and skills in user experience design, to include the ability to apply systemic thinking and the design of multiple touch points between services and users.

Semester 2 and summer

User Experience Design Major Project (60 credits)

The aims of this module are for the student to: integrate and apply knowledge, skills and values from other modules in a significant user experience design project over an extended period to provide a significant example of the student's design and innovation capability for their CV and portfolio.

How you'll be assessed

100% coursework including the submission of design projects and reports, group and individual presentations, among others.

Your personal and professional development

Loughborough Design School is committed to helping you develop the skills and attributes you need to progress successfully in your chosen career.

Future career prospects

Possible careers include:

  • user experience designer
  • interaction designer
  • user researcher
  • usability specialist
  • service designer

User centred design skills are valued by organisations beyond the design industry including management and information technology companies.

Graduate destinations

Graduate destinations include:

  • IBM Design
  • IBM iX
  • Samsung
  • Next
  • Dyson
  • Tencent
  • Huawei
  • Baidu
  • Pivotal Labs.

Fees and funding


Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.