Sport Business

Loughborough University has an outstanding reputation for developing the world’s leading graduates in sport business. The Institute for Sport Business works to continues Loughborough's legacy alongside the legacy of the London 2012 Olympic Games by delivering a dynamic and innovative range of contemporary programmes to deliver excellence across the sport business sector.

Why choose to study sport business with us?

We have a leading reputation

Study with the number one university in the world for sports-related subjects for four years running.

1st in the world for sports-related subjects (QS World Rankings by Subject 2017, 2018, 2019, 2020)

We have a choice of degrees for you to choose from

Loughborough has an outstanding reputation for developing the world’s leading graduates in sport business.

...and research degrees

The Institute for Sport Business includes an interdisciplinary, research-led team, incorporating internationally recognised researchers interested in the business of sport.

The Institute seeks to deliver research with a real-world impact in an era of significant social, economic and technological change. Recent research has examined the rapid growth in the business of sport, as well as leadership, change, and culture, consumer engagement, digital technologies in sport, and social responsibility and innovation.

London is an exciting city with lots of fantastic opportunities for students

London is rapidly becoming the world’s leading hub for sport business and is the ideal location for students to expand their knowledge, expertise and networks.

Loughborough University London is surrounded by key influencers and innovators in the field of sport, including BT Sport, the Olympic Legacy Corporation and West Ham United Football Club.

Strong industry links = better career prospects for our students

The Institute is proud to partner with a number of London-based leaders in sport, including BT Sport, CSM Strategic, West Ham United Foundation, Global Sports, Chelsea Football Club, the Sport Industry Group, Two Circles, Foundation for Leadership through Sport, the Sport Technology Awards, Mill Harbour Marketing and Octagon.

Innovation and enterprise is important to us

The Institute for Spot Business' interdisciplinary faculty will introduce you to the latest research driving the sport business sector, and other related areas.