Sport Business

The Institute for Sport business welcomes passionate, forward-thinking individuals who are looking for the right skills and experience to become the world’s finest sport business leaders and professionals.

Why choose to study sport business with us?

We have a leading reputation

1st in the world for sports-related subjects (QS World University Rankings by Subject 2019)

In the latest QS World University Rankings by Subject 2019, we were named the top university in the world for sports-related subjects, highlighting our passion for high quality research and teaching into the business of sport.

We have a choice of degrees for you to choose from

...and research degrees

London is an exciting city with lots of fantastic opportunities for students

The UK operates one of the most dynamic and forward-thinking sports markets in the world. Supporting over 450,000 jobs and generating £20bn for the economy over the last five years, London is rapidly becoming the world’s leading hub for Sport Business and is the ideal location for students to expand their knowledge, expertise and networks.

Loughborough University London is surrounded by key influencers and innovators in the field of sport, including BT Sport, the Olympic Legacy Corporation and West Ham United Football Club. As well as this, the Institute for Sport Business works to continue the legacy of the London 2012 Olympic Games, being ideally located at Queen Elizabeth Olympic Park. This is by delivering a dynamic and pioneering range of programmes to deliver excellence across the sport business sector.

Strong industry links = better career prospects for our students

The Institute is also proud to partner with a number of London-based leaders in sport, including BT Sport, CSM Strategic, West Ham Untied Foundation, Global Sports Jobs, the Sport Industry Group, Two Circles, Foundation for Leadership through Sport, the Sport Technology Awards, and Mill Harbour Marketing.

Research is important to us

The Institute for Sport Business is an interdisciplinary, research-led team, incorporating internationally recognised researchers interested in the business of sport. The Institute seeks to examine the rapid growth in the business of sport and its impact, in an era of significant social, economic and technological change.

The major research problem that the Institute is seeking to address is what impact the hypercommodification of sport has on society. In addressing this problem, the Institute maintains a focus on three key areas of research:

Leadership and change

This includes examining the relationship between leadership, change and the development of cultures of innovation within sport organisations. Another research project in this area focuses on understanding the barriers and facilitators of women in key leadership positions within sport organisations.

Innovation and enterprise

Research in this area includes understanding the efficacy of Rugby Sevens’ high performance programmes (funded by World Rugby). Another research project is an inter-institute study on the use of 3D multi-cast technology for sports casts.

Social responsibility

This research area includes regulating athlete behaviour, promoting integrity and preventing corruption in sport.