Institute for Sport Business

Loughborough University has an outstanding reputation for developing the world’s leading graduates in sport business. The Institute for Sport Business works to continue Loughborough’s legacy alongside the legacy of the London 2021 Olympic Games by delivering a dynamic and innovative range of contemporary programmes to deliver excellence across the sport business sector.

1st in the world for the fifth time running for sport-related subjects QS World University Rankings by Subject 2017, 2018, 2019, 2020 and 2021

Sport Business at Loughborough

The Institute for Sport Business incorporates an internationally recognised faculty of academics with research and teaching expertise in the business of sport. The Institute seeks to deliver world-leading research with a real-world impact in an era of significant social, economic and technological change.

Research degrees

In addition to our exciting range of taught programmes, there are also a variety of funded and unfunded opportunities to join the Institute for Sport Business as a doctoral researcher. You can develop your own unique research proposal or browse our current list of PhD opportunities – either way, we’d love to hear from you.

Browse our PhD opportunities

Research and teaching

The Institute for Sport Business includes an interdisciplinary, research-led team, incorporating internationally recognised researchers interested in the business of sport.

The Institute seeks to deliver research with a real-world impact in an era of significant social, economic and technological change. Recent research has examined the rapid growth in the business of sport, as well as leadership, change, and culture, consumer engagement, digital technologies in sport, and social responsibility and innovation.

Links with industry

The Institute is proud to partner with a number of London-based leaders in sport, including BT Sport, CSM Strategic, West Ham United Foundation, Global Sports, Chelsea Football Club, the Sport Industry Group, Two Circles, Foundation for Leadership through Sport, the Sport Technology Awards, Mill Harbour Marketing and Octagon.


Based on our London campus, you will have access to all the facilities within our building, plus opportunities to learn outside the campus throughout your studies with us.

Career opportunities

London is rapidly becoming the world’s leading hub for sport business and is the ideal location for students to expand their knowledge, expertise and networks.

Loughborough University London is surrounded by key influencers and innovators in the field of sport, including BT Sport, the Olympic Legacy Corporation and West Ham United Football Club.

Our students

I really want to get in-depth knowledge on business but in the context of sport – learn about innovation to shake up the business workplace and become a leader in the sport industry.

Shanite Sport Business and Innovation MSc

The curriculum is truly unique. Industry experts are involved in shaping it based on the latest trends to the modules are highly relevant and up-to-date for what employees are looking for in graduates.

Joel Sport Business and Leadership MSc