Sport Business

Qualification(s) available: PhD

Entry requirements
3 years
6 years
Start date
January, April, July or October
UK fee
To be confirmed
International fee


The Institute for Sport Business seeks to deliver research with a real-world impact in an era of significant social, economic and technological change.

The Institute comprises of an interdisciplinary research-led team, incorporating internationally recognised researchers from around the world interested in the business of sport.

Recent research has examined the rapid growth in the business of sport, as well as leadership, change, and culture, consumer engagement, digital technologies in sport, and social responsibility and innovation.

If you have a passion for the business of sport, a PhD with the Institute for Sport Business could be for you. The Institute especially welcomes interest sport consumer engagement, sport enterprises and social innovation in sport.

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Why you should choose us

Where you'll study

Loughborough University London is an inspiring postgraduate campus located on Queen Elizabeth Olympic Park. Established exclusively for postgraduate study and research, Loughborough University London combines influential thought leaders, pioneering researchers and creative innovators to deliver one of the best postgraduate experiences the UK has to offer.

The campus offers a range of versatile workspaces to cater for independent study, group activities and collaborative project work.

Doctoral researchers have a 24-hour access to a dedicated study space on campus, complete with hot desks, meeting rooms and a fully equipped kitchen and dining area.

Our research

Research by the Institute for Sport Business focuses on money, morality and meaning, and the implications of these factors on sport business.

As such, the Institute maintains an interest in the following research topics:

Sport consumer engagement

  • fan and consumer experiences
  • sport product and service evaluation
  • athlete and player support and welfare

Sport enterprise performance

  • leadership and organisational systems
  • innovation and culture
  • technologies, data, analytics and futures

Sport social innovation

  • sport development and peace
  • social impact, capital and legacy
  • sport and (C)SR

Your development

Studying for a PhD is a significant but incredibly rewarding investment for your career and for your future.

Named as the world’s best university for sports-related subjects for four consecutive years (QS World Rankings by Subject 2017, 2018, 2019 and 2020), Loughborough has an outstanding reputation for developing the world’s leading graduates in sport business.

By undertaking a PhD with the Institute for Sport Business, you will have the opportunity to work with top researchers and industry leaders, and gain first-hand experience of real-life problem solving.

Your future career

As well as providing a route into academia, studying a PhD will give you the expertise and skills required to advance your career in a wide range of professions, vocations and businesses.

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the dropdown below.

Entry requirements for United Kingdom

A 2:1 honours degree (or equivalent international qualification).

IELTS overall score of 6.5 with a minimum of 6.0 in each test.

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Fees and funding

UK fee

Full-time degree per annum
To be confirmed

International fee

Full-time degree per annum

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Fees are reviewed annually and are likely to increase to take into account inflationary pressures.

Find out more about research degree funding

How to apply

All PhD applications must be made online.

We strongly recommend contacting your preferred research supervisor(s) in advance of submitting an application to discuss your ideas. To see a full list of academic staff within the Institute for Sport Business, please visit the Institute's staff page.

Please use our online application portal to submit your research proposal, and clearly outline the question you intend to address. You should also include an overview of your subject area and proposed research methods.

When applying for a PhD within the Institute, please select Sport Business when asked for the programme name.

Apply now