• Nurture a comprehensive intellectual understanding of User Experience and Service Design and the vocational and professional skills required to master connecting theory, creativity and practice.
• Foster an innovative, systemic, and disruptive approach to concept development informed by a detailed understanding of people and context through real-world research.
• Achieve mastery in conceptualising, designing, and developing transformative, responsible and sustainable digital and non-digital experiences.
• Cultivate the organisational, technical, collaborative, and creative skills required to apply User Experience and Service Design across various sectors.
• Challenge students' preconceptions of User Experience and Service Design by exposing them to transdisciplinary working through practice-based learning and live industry projects.
• Enable students to become independent scholars and practitioners in User Experience and Service Design, preparing them for future study or practice.

In addition, you will work with leading companies on live briefs. We give you opportunities to enter UXD competitions and we will arrange guest lectures on topics of interest. We will guide you in producing portfolio content that showcases your unique abilities. We will also help you take the next steps towards the career in UX that you have been looking for.