We welcome applicants from all backgrounds. You do not need a design background. In fact, some of our most successful students have joined us from fields like business, psychology, and languages. All you need is an interest in people and a curious mind!

Choose your pathway: MA or MSc

This course is unique in being offered as either an MA or an MSc. The core content is very similar, but your final project will differ: choose the MA for a creative, big-thinking project, or the MSc if you want to focus on empirical investigation and data analysis. If you aren't sure which pathway suits you best, don't worry - we will help you decide after you start.

What you will learn

You will develop industry-standard skills in both the creative and analytical sides of UX. This includes designing experiences that embed digital in the physical world, adopting an empathic systemic worldview, and leveraging new technologies like AI and extended reality (XR).

Your core toolkit will cover UX principles, design research methods, systems thinking, service design, prototyping (generative, evaluative, and video), interaction design, teamwork, client-facing skills, and project management. Everything culminates in a major evidence-based project to showcase your work to the world.

Finding the right fit

This programme is offered alongside a parallel User Experience Design programme. While that pathway focuses on usability and optional specialisms, this User Experience and Service Design programme specifically includes Systems Thinking and Service Design for a broader worldview.

Unsure which to apply for? Simply choose the one that feels right; you can easily switch courses shortly after arrival if you change your mind.