The aims of this module are to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry.

The aims of this module are to:

• Introduce students to key concepts in sport sponsorship.
• Develop an understanding of the nature of sport sponsorship.

To understand the importance of communication with a sport organisation's stakeholders (e.g., fans, media, sponsors, community, employees), the various channels and mechanisms used to communicate with such stakeholders, and to identify the most appropriate channels of communication for a given situation depending on several contextual factors.

The module will provide students with an understanding of the principles of communication and public relations and the ability to employ communication strategies specifically in sport-related contexts.

The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.

The module will equip the student with the relevant skills, knowledge and understanding for their individual research project and they will be guided through the two options available to them to complete their dissertation:

• A desk based research project that could be set by an organisation or could be a subject of the student's choice.
• A project that involves collection of primary data from within an organisation or based on lab and/or field experiments.

Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.

The aims of this module are to:

• Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
• Provide students with hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
• Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
• Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.

The aims of this module are to:

• Examine the nature of sports integrity and the threats to it presented by the manipulation of sporting outcomes and corrupt governance practices in both national and international contexts, including key legal and regulatory areas.
• Develop a greater awareness of ethical issues in relation to combatting sport integrity issues.
• Explain the role of the board, and senior management, in providing organisational leadership and implementing cultural change, with particular emphasis on composition and values-based leadership models.
• Consider the importance of professional conduct, athlete reputation and public confidence in sport.
• Critically review a range of legal and regulatory issues in sport.