• Explore the importance of entrepreneurship, business models and organisational structures.
  • Explore how evolving digital technologies, including AI, wearables, VR, and AR, are transforming the sport business landscape.
  • Hear from industry experts about real-world challenges and innovations.
  • Zone in on your area of interest in a collaborative dissertation with an industry partner.
  • Full immersion in each topic area through block teaching.
  • Study full or part time at the heart of London’s sport community at our vibrant campus in the former Olympic Park.

Institute for Sport Business

Hear from Lauren about studying within the Institute for Sport Business and what postgraduate life is like at Loughborough University London.

Kumaran wearing a graduation gown and holding a basketball

Kumaran Parameshwaran

Sports Business and Innovation MSc

I chose to pursue a master’s degree in Sports Business and Innovation at Loughborough University London because I wanted to deepen my understanding of international standards and practices within the sports industry.