The aims of this module are:

• To develop an understanding of the role of business analytics in an organisation.
• To gain an awareness of big data and understanding of the assumptions and limitations of modelling methods, including ethical issues.
• To build an awareness of a range of analytical methods to improve decision making in organisations.
• To explore the ethical implications of business modelling.
• To conduct critical appraisals of modelling approaches in applied contexts.

The aims of this module are to:

• Provide an understanding of the ways in which organisations manage their operations.
• Build awareness of the principles of responsible project management.
• Develop a critical understanding of the role of a project manager in a wide variety of industrial and commercial applications.
• Offer a critical understanding of the project planning and control techniques and human resource management methodologies available to project managers.
• Build and develop operations and project management skills that can be applied to organisational situations.
• Explore the international and ethical aspects of operations, including how to conduct ethical analyses.
• Examine the relationship between stakeholder management and project performance.

The aims of this module are:

• To provide participants with an understanding of the introductory principles and concepts relating to marketing, and to the management of the marketing mix.
• To explore strategic marketing issues.
• To develop awareness of socially responsible marketing practice.
• To build an understanding of marketing ethics and CSR.

The aims of this module are to: 

• Provide a conceptual understanding of the digital firm as one that exploits ownership and processes of data in order to achieve strategic market advantage and prominence.
• Identify the implications of data and information for firm design and scope.
• Provide understanding of how Artificial Intelligence works and its characteristics as a novel form of cognition.
• Exemplify and explain the systemic consequences of information and why these make digital firms problematic to society.
• Provide conceptual understanding of media forms and their relevance to information, and then further to business and society.
• Examine the social and ethical challenges facing digital firms.
• Explore the opportunities created by the digital economy.
• Build an understanding of the role and impact of disruptive innovation.

The aims of this module are to:

• Introduce the concepts of innovation, entrepreneurship theory, and commercialisation.
• Enable participants to utilise a detailed risk analysis tool to evaluate a commercial opportunity.
• Explore the implementation of a new product/service or process, whilst understanding the constraints under which many firms operate, with an emphasis on SMEs and start-up businesses.
• Enable students to apply the algorithm to real business opportunities in a consultancy capacity.
• Explore innovation management challenges facing SMEs.
• Examine the ethical, legal, financial and market issues associated with project / service concepts.

This module gives you the chance to enage in a self-directed project with the scope for sustainability-focused research. The aims of this module are to:

• Develop a working knowledge of the standard processes and methods used in business and management research.
• Give students the experience of executing a previously designed, practically-based research study on an aspect of management of their choice.
• Integrate ideas from the taught MBA programme into this problem-solving context.