The aims of this module are:

• to develop an understanding of the role of business analytics in an organisation;
• to develop an awareness of big data and understanding of the assumptions and limitations of modelling methods, including ethical issues;
• to develop an awareness of a range of analytical methods to improve decision making in organisations.

The aims of this module are to:

• provide students with an understanding of the ways in which organisations manage their operations;
• provide a critical understanding of the role of a project manager in a wide variety of industrial and commercial applications;
• provide a critical understanding of the project planning and control techniques and human resource management methodologies available to project managers;
• build and develop operations and project management skills that can be applied to organisational situations.

The aims of this module are:

• to provide participants with an understanding of the introductory principles and concepts relating to marketing, and to the management of the marketing mix;
• to explore strategic marketing issues.

The aims of this module are to: 

• provide a conceptual understanding of the digital firm as one that exploits ownership and processes of data in order to achieve strategic market advantage and prominence;
• identify the implications of data and information for firm design and scope;
• provide understanding of how Artificial Intelligence works and its characteristics as a novel form of cognition;
• exemplify and explain the systemic consequences of information and why these make digital firms problematic to society;
• provide conceptual understanding of media forms and their relevance to information, and then further to business and society.