The aims of this module are to:

• Equip students with the necessary academic insights about how organisations (firms) design and position their products in the market.
• Introduce students to a systematic way of thinking about developing marketing strategies.
• Familiarise students with current advanced practices in marketing strategy.
• Help students develop their analytical and problem-solving skills in marketing.

The aim of this module is to give students an opportunity to explore grand challenges facing our global society and to propose imaginative solutions to specific challenges in one or more country.

Students will critically reflect on the United Nations Sustainability Development Goals and think about how Loughborough University's Creating Better Futures. Together Strategy might contribute to them.

Students will engage with ideas and approaches to possible solutions from their own programme and gain diverse insights from Loughborough University London's interdisciplinary ecosystem. This will involve solution-oriented thinking and a balance between criticality and possibility, leading to a deep understanding of grand challenges and imagining creative responses to them.

The aim of this module is to provide the students with an understanding and programming skills for for solving practical problems in different applications.

The aim of this module is to introduce students to the major issues related to users' engagement with digital media. The module examines the evolution of the interactions of audiences with digital media; characteristics of digital media markets; implications of new digital media platforms on the experience of audiences and the associated organisations. Case studies will also be presented.

The aims of this module are to:

• Introduce students to an immersive, human-centered, prototype-driven process for innovation that can be applied to a digital product and service design.
• Enhance students capacity to think innovatively, create ideas rapidly, and actualize concept and ideas systematically in a competitive global digital market.
• Equip students with essential methods and skills for creative resolution of problems through a series of group activities.

The aims of this module are to:

• Introduce students to the foundational concepts of data processing and their use in Artificial Intelligence (AI).
• Enable students to gain background knowledge necessary to understand and develop different algorithms in AI and Data analytics.

The aims of this module are to equip students with the necessary academic insights about and be able to reflect critically on organisations (companies) positioning in their competitive environment and assessing companies' preparedness for facing competition.