Understanding all the different components that contribute to effective marketing today is fundamental to anyone looking to build a successful career in digital marketing. This hugely popular master's at our London campus goes beyond traditional digital marketing programmes, preparing you to lead where marketing, data and emerging technology now meet.

What sets this master's apart

Three innovative features distinguish the course and reflect how marketing is changing in the AI era:

Data-driven marketing. You'll learn to turn data and information into confident decisions, with modules in the principles of AI and quantitative methods that give you the analytical foundation to target, measure and optimise campaigns — rather than rely on instinct alone.

Technologically-featured marketing. You'll explore how people interact with brands across platforms and devices — mobile, cloud, immersive VR/AR environments and gaming technologies — through human-computer interaction (HCI), so you can design marketing experiences that work wherever your audience is.

Creative content creation and storytelling. You'll master modern content creation and storytelling, with modules in generative AI and large language models (LLMs) and experience design — learning to generate and personalise compelling content, applying storytelling techniques, and doing so with a clear grasp of the mindset and ethics that trustworthy, AI-assisted marketing demands.

The ideal springboard into a successful marketing career

Open to graduates from a wide spectrum of backgrounds, this master’s has been carefully curated, drawing on expertise from across the university, to give you everything you need to make an impact as a highly effective marketer.

The comprehensive and multi-disciplinary nature of the programme makes it particularly relevant for you if you’re looking to move into senior roles in digital marketing, brand management, consultancy or general marketing.