Further success for Design and Creative Arts graduates at New Designers 2022

We are delighted to announce that recent graduates Aashi Srivastava (Product Design and Technology) and Harry McLachlan (Industrial Design) have won awards in Week 2 of New Designers 2022.

Focussing on product & industrial design, spatial design, furniture, graphic design, illustration & animation and motion and digital arts, the second week of New Designers featured industry leaders and award judges from DCA Design International, Joseph Joseph, Stannah, Pentland, Design Nation among others.

Aashi Srivastava has won the Cambridge Consultants Associate Prize for Breakthrough Design in recognition of her final year project. Using a technology focussed approach to create a meaningful solution to improve quality of life, Asahi’s final year project Maia is the first perineal tear recovery kit providing on-demand, low maintenance and reusable cooling pain relief, combined with a digital companion app, the Maia system tackles numerous deficiencies in maternal healthcare associated with perineal tear management and was designed in collaboration with leading UK birth trauma experts and healthcare professionals.


Asahi’s final year project Maia (pictured) tackles numerous deficiencies in maternal healthcare associated with perineal tear management.

Judges sought the most creative and novel solution to an unmet user need in the medical, consumer, energy, or industrial space, showing level of impact and differentiation, ease of use, appropriateness of form, feasibility of function and ethical / sustainable consideration.

Aashi was awarded a cash prize to support the development of her design career, alongside an opportunity to visit the Cambridge Consultants campus with a tour of their facilities and an introduction to their design team.

Harry McLachlan has won the DCA Futures Award for his work on Ocular, a portable eye diagnostic device for use by professionals in patient homes. Judges were looking at how projects explored where artefacts met services and brands. Taking a particular interest in approaches to design that addressed issues such as multi-sensory experiences, sustainability and how the recent pandemic has influenced new behaviours. With a cash prize and the opportunity for a 6-week paid internship at DCA’s headquarters, this award provides a valuable introduction to industry following graduation.

Harry's project Occular (pictured) is a portable eye diagnostic device for use by professionals in patient homes.

DCA are one of the world’s leading product design and development consultancies, operating globally from their headquarters in Warwick, UK. With a focus on building long term relationships with large corporations in four market sectors: ‘Medical and scientific’, ‘Commercial and Industrial’, ‘Consumer’ and ‘Transport’, DCA have helped a wide variety of companies design and develop market leading products that users still value every day, ranging from the Stanley Knife to the Eurotunnel Shuttle.

The New Designers Awards programme is supported by 30 leading industry partners who reward and recognise the design stars of the future. Previous winners have gone on to forge successful careers within industry.

Our graduates also attracted industry recognition with interest from DCA, Anglepoise, Stannah, Joseph Joseph, Pentland and John Lewis and Partners.

Visit our online 2022 Degree Show to find out more about our talented Design and Creative Arts graduates and their creative practice.