D&AD visited Loughborough University in early March to brief Graphic Design and Illustration students on the awards and briefs. The awards took place on the 9th July live via Instagram where 213 pencils were awarded nationally, of which only 39 were yellow (the equivalent of a gold medal). Loughborough students entered a total of 31 projects, with 5 projects announced as winners.
giffgaff brief: giffgaff gotU
Winner: Nour Abosaif
7 million people in the UK experience symptoms of agoraphobia. Linked to anxiety, agoraphobics avoid public transport, open, enclosed, or crowded spaces. The problem is, they fear escape may be difficult and help will not be readily available. The app ‘giffgaff gotU’ is solving this by empowering those who struggle with agoraphobia to leave any situation before panic kicks in.