My dissertation returned to my main area of interest – storytelling for business. This was a three-phase approach combining a literature review, exploratory interviews with experts in the field, and a case study. I developed a model to demonstrate new knowledge.
The aim of my research was to demonstrate that storytelling is a useful tool to make sense of strategic change in organisations. My primary research was focused on identifying whether a strategic narrative existed in my case study organisation and, if so, how it connected to the personal stories of employees at all levels and helped them see how they make a difference in their roles.