Dr Shichao Zhao

Ph.D. in Human Computer Interaction, Newcastle University
M.Eng. in Interactive Media Design, Zhejiang University
B.A. in Fine Arts, Zhejiang University

  • Lecturer in UX Design

Dr. Shichao Zhao is a Lecturer in Digital Creativity and UX Design. After completion of his B.A. in Fine Art and an M.Eng. in Interactive Media Design at Zhejiang University, he continued his academic study at Newcastle University to pursue a Ph.D. in Human-Computer Interaction (HCI) at the Open Lab from 2015 to 2019.

Previously, he held the position of Postdoctoral Researcher in Digital Archaeology and Heritage at Bournemouth University, he contributed to exploring potential collaborative research opportunities and grants in different subjects and with multiple departments. After this, he went on to undertake a Research Fellow position in Participatory Research Communication Design in the School of Design at the University of Leeds. He utilised Participatory Action Research as the main method to explore the use of interactivity to reach out to different audiences and demonstrate how art-based projects tackle societal challenges through online exhibitions in a Horizon 2020 research project titled 'Acting on the Margins: Arts as Social Sculpture (AMASS)'. Prior to joining Loughborough University, he was a lecturer in Emerging Technology and subject lead for the MDes Future Heritage Design programme at the Glasgow School of Art.

Shichao's research interests sit at the crossroads of HCI, Social Computing and Heritage Studies - especially in the studying and reflection of the design considerations that support heritage appreciation, enhance engagement, and increase the sharing of knowledge in a cross-cultural setting.

His previous research explores the design of interactive technologies to support the cross-cultural cultural appreciation, understanding, and experience of cultural heritage. One of his recent works demonstrated novel mobile and gesture-based interactive technology installations to capture non-verbal emotion and storytelling from the act of producing painting and calligraphy. He also has a particular interest in interdisciplinary research methods, he designed a practical method of deconstructing cultural elements based on the HCI perspective to enhance cross-cultural appreciation of Chinese Intangible Cultural Heritage. This method provides a specific foundational framework that assists cross-cultural audiences to better understand the cultural significance of cultural heritage.

DSA307 - Experiential Futures
DSA305 - Interactions and Experiences
DSP811 - Industry Project
DSP851 - Design Research Methods
DSP866 - Experience Design Major Project

Guest Editor for the Special Issue of Sustainability (ISSN 2071-1050) - Product Design Innovation and Consumer Psychology, 2022.

Visiting Fellow to the Faculty of Science & Technology in Archaeology and Anthropology, Bournemouth University (2021- present).

Tom Stephenson - How sound affects a theatre audience - Do dynamics, tempo and tonal balance affect the emotion and behaviours of an audience?

Yurou Zhang - How to Balance the Technical Standardisation and Cross-culture in Designing Non-textual Mobile Communication.