Princess Woy

Pronouns: She/her

BA Hons Industrial Design and Technology

  • Postgraduate Teaching Assistant

Princess graduated from Loughborough University with a First-Class Honours in Industrial Design and Technology. During her time at university, she focused primarily on developing her design research skills; she completed a year-long placement as a Consumer Insight Researcher at a Global company working on generating insights around everyday inconspicuous products and developing a new research program within the company.

Currently Princess is supporting teaching through leading tutorials and co-leading workshops, working towards obtaining Associate Fellowship of the Higher Education Academy and working on her PhD.

Princess’s research lies in understanding consumers and how the things we design can affect their behaviours and their perceptions. Her PhD is investigating consumer behaviour and perceptions within the circular economy with the aim of developing novel service design tools that help the transition from a traditional economy into a circular one.

Princess is currently teaching on the User Experience Design master's programmes.