Princess Woy

BA Hons Industrial Design and Technology, Loughborough University

Pronouns: She/her
  • Postgraduate Teaching Assistant

Princess is a Postgraduate Teaching Assistant, which means she is completing a PhD and teaching part-time. She supports teaching through leading tutorials, workshops and lectures. Her current thesis title is “Designing Positively: A Wellbeing Integrative Approach to Designing Food to Go Services”. Further, she is an Associate Fellow of the Higher Education Academy.

Princess graduated from Loughborough University with a First-Class Honours in Industrial Design and Technology. During her time at university, she focused primarily on developing her design research skills; she completed a year-long placement as a Consumer Insight Researcher at JELD-WEN, wherein she developed a new research plan within the company, primarily working on generating initial insights and concepts.

Title of thesis: Designing Positively: A Wellbeing-Integrative Approach to Designing Food To Go Services
Supervisors: Dr Garrath Wilson and Dr Stuart Cockbill

Princess’s PhD project is centred around Design for Wellbeing in Service Design, focusing on the context of food-to-go. Her research uses generative techniques such as mapping and co-design workshops to investigate current experiences.

Other research interests include:

  • Generative research
  • Co-design through games
  • Games as a research tool/method
  • Design for neurodiversity
  • Positive psychology

Princess teaches a range of subjects, including but not limited to:

  • Service Design in MA User Experience
  • Design Research Methods across Design Masters
  • Understanding People in BA Design
  • Experiential Futures in BA Design