Princess Woy

BA Hons Industrial Design and Technology, Loughborough University

Pronouns: She/her
  • Postgraduate University Teacher

Princess is a Postgraduate University, which means she is completing a PhD and teaching part-time. She supports teaching through leading tutorials, workshops and lectures. Her current thesis title is “Designing For Psychological Wellbeing: A Grounded Theory of Wellbeing-Oriented Practice in Service Experience Design”. Further, she is an Associate Fellow of the Higher Education Academy.

Title of thesis: Designing For Psychological Wellbeing: A Grounded Theory of Wellbeing-Oriented Practice in Service Experience Design

Supervisors: Dr Garrath Wilson and Dr Stuart Cockbill

Princess’s PhD project is centred around Design for Wellbeing practice in Service Design.

Other research interests include:

  • Generative research
  • Co-design through games
  • Games as a research tool/method
  • Positive psychology

Princess teaches a range of subjects, including but not limited to:

  • Service Design in MA User Experience
  • Design Research Methods across Design Masters
  • Understanding People in BA Design
  • Experiential Futures in BA Design