Saurav Roy is a PhD researcher at Loughborough University working across design, sustainability, consumer behaviour, packaging systems, and circular economy transitions. His work is multidisciplinary and intersectional, bringing together design research, policy contexts, cultural practices, market systems, and sustainable development to understand how packaging operates within everyday life.
His academic background spans Design Management, Fashion Communication, sustainable packaging, mobility, visual communication, and user-centred research. He holds an MA in Design Management from Lancaster University, UK completed with distinction, and a BA in Fashion Communication from the National Institute of Fashion Technology, India, where he received awards for academic excellence.
Alongside his academic work, Saurav has over six years of professional design experience across the UK and India. His practice includes packaging development, experience design, brand strategy, stakeholder engagement, and design-led research for commercial, public, and consumer-facing contexts.
Saurav’s current research examines how packaging usage and consumer behaviour differ between India and the United Kingdom within the wider context of climate change, net zero goals, circular economy transitions, and changing trade relationships. The research explores how cultural practices, socio-economic conditions, infrastructure, regulation, material systems, and design decisions shape packaging use, disposal, and perceptions of sustainability. Through a comparative and mixed-methods approach, the study aims to develop design-led insights and practical frameworks that support more sustainable, culturally sensitive packaging practices for designers, businesses, policymakers, and wider stakeholders.