Haiou Zhu

MA Design Management and Cultures at University of the Arts London BA Trade and Economics at Renmin University of China

Pronouns: She/her
  • Doctoral Researcher

Research groups and centres

Haiou is interested in the interdisciplinary study of Design, Economics and Business, with a specific focus on integrating theories and practices from Inclusive Design and behavioural economics. The aim of her PhD research is to explore an integrative approach to designing inclusive Health service and to creating shared value for multi-stakeholders.

Haiou studied Economics for her bachelor at Renmin University of China. Then she worked in a commercial bank in China for 5 years and worked as a lecturer in Yunnan Normal University Business School for 2 years. She studied Project Management for her first master at University of Greenwich with part-time and studied Design Management and Cultures for her second master at University of the Arts London with full-time.

Thesis title: Value creation through inclusive design in the context of mobile health.

  • Zhu, H., Gruber, T., & Dong, H. (2020). Value and Values in Inclusive Design. In International Conference on Human-Computer Interaction, 109–122. Springer, Cham. DOI: 10.1007/978-3-030-50252-2_9.
  • Zhu, H., Li, F., & Dong, H. (2020). The Value Discussion in Inclusive Design from An Economics Perspective. Design for All India, Vol 15, No.11, 64-73.

Supervisors: Professor Cees de Bont, Professor Thorsten Gruber, and Professor Hua Dong.