Ahmad Muzammil Roslan

Master of Arts in Design Technology at Universiti Teknologi Mara, Malaysia
Bachelor of Science in Manufacturing Engineering Technology at Northern Illinois University, USA

Pronouns: He/him
  • Doctoral Researcher

Muzammil is a Malaysian born who aspires to bridge engineering and arts. He holds a BSc in Manufacturing Engineering Technology (Northern Illinois University, USA) and an MA in Design Technology (Universiti Teknologi MARA, Malaysia). He built a career in the design engineering field and later lectures at Universiti Malaysia Perlis, Malaysia. Simultaneously, he is a Doctoral Researcher at Loughborough University, UK, exploring the implications of integrating Artificial Intelligence in Product Design.

Throughout the years, various tools and technologies had been integrated to assist in the design process. While the integration may improve elements in the design practice, other elements may see effects that are detrimental. Practitioners would need to adapt to optimize the integration. AI as the main subject matter, Muzammil intends to rigorously explore its effect towards the design process. Consequently, he is currently reviewing relevant topics related to both AI as well as the Product Design Process to build a strong basis in his research.

Title of thesis: Artificial Intelligence in Product Design: Effects on the Design Practice

Topic: Artificial Intelligence in Product Design

The use of Artificial Intelligence (AI) in product design is a growing trend that has the potential to revolutionize the way products are developed. AI can assist product designers in generating new ideas, optimizing designs, and predicting user behaviour. However, despite its potential benefits, there is still a lack of research on how AI can be effectively integrated into the product design process. Furthermore, the implications of AI in product design have not been thoroughly explored. Therefore, this research aims to investigate the use of AI in product design and its impact on the design process and the resulting products. The research will also explore the potential opportunities as well as risks associated with using AI in product design. The findings of this research will contribute to a better understanding of how AI can be used in product design and will provide guidelines for designers on how to effectively integrate AI into the design process.

The research could help to identify the strengths and limitations of AI in product design, and provide guidance on how to effectively integrate AI into the design process. For example, the research could investigate how AI can be used to generate and test new design concepts, optimize designs for performance and manufacturability, and predict user behaviour and preferences. The research could also explore how AI can be used in conjunction with other design tools and methodologies to enhance the overall design process. The outcomes of this research could potentially lead to the development of new AI-based design tools and platforms that can help designers to create better products more efficiently.

Supervisors: Dr Patrick Pradel and Professor Richard Bibb