Interested in Design Pedagogy, User Interface Design, and generative technologies, Alis is an experienced academic and graphic design practitioner. Fellow of the Higher Education Academy, Alis holds a PhD in Creativity Assessment from De Montfort University. She is also the Programme Leader of the MA Graphic Design and Visualisation course at Loughborough University.
Quantifying Creativity in Design: a quasi experimental approach | Review of Social Studies Journal | 11/1/2018
Creativity research studies have been predominately focused on adopting methodologies rooted in psychology. Employing various psychometric approaches, experts use sophisticated statistical tools to understand the multifaceted aspects of creativity (Long, 2004). Quantitative methodologies dominate the field of research, specifically creativity metrics which seem to be contingent on psychometric enquirers that primarily test creative thinking. Experts now imply that disagreement on some of the key issues within creativity assessment and measurement could indicate a lack of methodological diversity (Hove 2004). As such, this study proposes an adapted quasi-experimental approach. A game-like task (CBoard©) has been developed in order to generate design outcomes in an attempt to quantify a creativity dimension: flexibility. The step-by- step proposed model is a methodological approach that could be applied to the study of creativity in domains that exist outside psychology.
Personal Tutor of the Year 2023 - Loughborough Academic Awards - May 2022.
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