Digital futures and responsible AI
As digital transformation reshapes every aspect of modern life, we’re asking how organisations, economies, ecosystems and societies can navigate change responsibly.
Digitalisation, artificial intelligence, automation, and data-driven innovation. The evolution of new and existing technologies is continuing to accelerate, opening new opportunities and presenting serious challenges for individuals, organisations and societies.
Our researchers are working together to examine the impact of technological development across a wide range of sectors. From manufacturing and supply chains to finance, healthcare and public services, work in this theme examines how digital technologies can improve productivity, enable smarter decision-making and foster more inclusive and sustainable growth.
Even as we explore the benefits of technology, we are investigating the ethical, social and environmental implications of digital transformation, including questions of fairness, transparency and digital decarbonisation.
At Loughborough Business School, we’re studying how individuals interact with technology at work and in society, exploring issues such as digital wellbeing, platform work, AI-driven recruitment and the social effects of online communication.
This is a deeply collaborative and interdisciplinary theme, uniting expertise from information systems, management, marketing, engineering and the social sciences. By combining technical understanding with ethical reflection and practical application, the research seeks to shape a digital future that supports human progress, organisational resilience and global responsibility.
Research questions examined within this theme include:
- How are digital technologies changing the ways organisations operate and compete?
- What challenges do businesses face when integrating automation and AI into everyday processes?
- How can data and digital tools be used to improve decision-making and customer experience fairly?
- What are the effects of digitalisation on workers’ roles, skills and professional identities?
- How can digital transformation contribute to environmental sustainability and reduced energy use?
- What ethical and governance frameworks ensure that AI and digital systems are used responsibly in society and business?
