Student built businesses of the future – Student entrepreneur making clubs and societies more accessible through new digital platform

Loughborough student Daniel Barnett.

Third year Loughborough student Dan Barnett is using his Year in Enterprise to tackle a challenge many students know all too well: how to find the right sport or society when arriving at university. Through his new platform, Tandem, Dan aims to make it easier for students to discover communities, feel welcome, and get involved from day one.

We caught up with Dan to discuss his journey, the inspiration behind Tandem, and how the Year in Enterprise has helped him bring the concept to life.

Dan was originally attracted to study at Loughborough for its renowned sporting environment, having previously played academy rugby. But after multiple surgeries disrupted his plans, he found himself reassessing what the focus of his university life should look like.

“I went from training five times a week to suddenly being unable to do any of it,” he explained. “I wanted to try something new, but navigating all the different source of information, the SU website, society Instagram pages, and WhatsApp groups, proved to be quite complicated. There was no single place you could easily access to see everything on offer out there.”

Loughborough student Daniel Barnett playing rugby.

“That issue of complexity overload became the catalyst for Tandem. I wanted to build a easy to use, mobile app-based platform that gave students confidence, connection, and a sense of community.”

Tandem centralises all a university’s clubs, societies, sports teams, and events in one place. The app’s key selling-point lies in the power to recognise ‘pre‑engagement participation’, those students who browse, click on and read about clubs and societies, but don’t take the final step to becoming a member.

“A student might look at five dance societies, check event pages, even hit ‘join’, but never turn up. They’re not disengaged, they’re almost there. Society committees currently see that student as ‘not interested’, but really they’re very close to being active members.”

Dan and his team are now developing features to re‑engage these students, drawing inspiration from behavioural nudging used in other apps. He credits the Year in Enterprise with giving him the time, support, and confidence to take Tandem seriously.

Discussing his Year in Enterprise, he said: “It’s been a real challenge to turn my idea from a concept into a realised business, but it’s also been a hugely rewarding experience.

 “Working full‑time on the start-up has let me properly test whether it can go to the next level. The mentorship from Loughborough Business School and networks like LUInc. has been incredible. They’ve helped me refine pitch decks, pressure‑test ideas, and really understand the business.

“I’m now working with Warwick Students’ Union where we’ve successfully implemented the app, offering a really strong case study. I’m excited to be in conversation with several more universities with a view to achieving a wider roll-out in 2026.

“I’d love to pursue Tandem full‑time after I graduate and continue my personal and professional growth journey as a founder.”

Loughborough student Daniel Barnett.

Reflecting on the lessons learned from his time building Tandem, Dan said: “When you’re young, with few responsibilities, it’s an ideal time to take risks and try something new.

“A Year in Enterprise gives you the licence to try, to fail, to learn, and to come out stronger on the other side with practical knowledge and experience. I’d recommend it to anyone with the foundations of an idea they want to try turning into a real business, or just a passion for entrepreneurship they’d like to explore.”