Alumni masterclass: Where creativity meets commercial

The alumni masterclass series showcases the careers and opportunities experienced by our alumni.

Dan graduated from Loughborough Business School in 2001 with a BA (Hons) in European Business and has spent the last 20 years working in senior B2B and B2C marketing roles in some fascinating global industry sectors. Throughout his career Dan has put his business education into full use building high-performing teams, managing change, setting frameworks for KPI measurement, strategic leadership, analytical reasoning, creative problem-solving, partnership marketing, executive communications, brand building, product management and customer relationship management.  

Dan’s career has taken him from Severn Trent Water to Cotts Beverages (Refresco) and into the entertainment world with senior roles at Codemasters (now EA), Eutechnyx (now Zerolight) and Motorsport Games. Join Dan to get an insight into his fascinating marketing career, important trends in marketing and tips for those starting out in their careers.

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