Inaugural lecture – AI in Business: Hype, Success, and the Future of Work?

As AI continues to revolutionise industries, understanding its business benefits, navigating the hype surrounding it, and considering its impact on the future of work become paramount.

Professor Coombs’ lecture begins by addressing the pervasive hype surrounding AI, emphasising the need to discern realistic expectations from inflated claims.

It sheds light on the opportunities and challenges associated with implementing AI technologies in various business domains.

Moreover, his lecture examines how AI technologies are reshaping job roles, highlighting the importance of human-AI collaboration for organisational success.

You will gain a comprehensive understanding of the business benefits offered by AI, the strategies to navigate the hype surrounding it, and how to prepare for the evolving nature of work.

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