Alumni masterclass: Tips on a career working with brands and developing creative marketing campaigns

The alumni masterclass series showcases the careers and opportunities experienced by our alumni.

Ed graduated from Loughborough Business School in 2001 with a BA in European Business. Since then, he has enjoyed a rewarding and accomplished career as a business leader and marketer, with over 20 years’ experience in the automotive and technology sectors, notably as Head of Marketing Communications for Renault Groupe and a Client Partner at Meta.

In 2023 Ed founded Fresh 13 Media, an agency which specialises in working with clients and agency partners to design and implement cutting-edge marketing campaigns and customer experiences.

Ed works on everything from big picture strategy to measurement including campaign strategy, media planning, creative development, market research, budget management and corporate social responsibility. Ed was part of the team that won an award at the inaugural Ad Net Zero awards, for his campaign with Meta and Vauxhall: Driving Consideration of Vauxhall Electric Cars.

Join this masterclass to learn more about working on marketing campaigns and Ed’s career in this sector.

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