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Loughborough swimming has announced a sponsorship deal with arena.

Loughborough swimming has announced a sponsorship deal with arena

Loughborough Swimming makes a splash with arena

Loughborough Swimming is delighted to announce an agreement with performance swimwear manufacturer arena as its new main sponsor.

The three-season deal will see all 60 Loughborough elite student athletes kitted out in arena’s performance race suits for competitions and with swimsuits and swim aids for training.

Loughborough University’s Director of Swimming, Andi Manley, explained:

“This partnership with arena is an extension to the state-of-the-art facilities we have here at Loughborough. The swimmers have a world-class coaching team, access to the best gym, pool and support facilities and now the best performance swimwear. When all these elements come together, our athletes will continue to be unstoppable.”

The agreement is another sign of Loughborough Sport’s growing commercial stature within the higher education sector and follows successful partnerships with Nuffield Health, Technogym, and Maximuscle respectively. 

Jo Simpson, Commercial and Sports Facilities Director, Loughborough University, said:

Loughborough Swimming has a proud history and heritage and it consistently performs at the highest level. This sponsorship deal will help enhance that further by giving our athletes access to the latest kit and technology. We’re really looking forward to what is sure to be a long and fruitful working relationship.”

Debbie Poulson, Marketing Manager for Solo Sports Brands Ltd, the UK’S official stockists for arena, added:

“We are really pleased to support the partnership between arena and Loughborough Swimming, solidifying arena’s position in the UK competitive swim market. We are extremely proud to be associated with Loughborough Swimming.”

Loughborough’s swim team is the most successful university swimming team in the country and are on course to win a record-breaking 40th consecutive overall British University & Colleges Sport (BUCS) title, the pinnacle of university sport.

As part of the deal, all Loughborough Swimming team members have been personally fitted with an arena Powerskin Carbon-Air suit or jammer shorts. The swimmers will also wear Cobra Ultra Swipe googles which incorporate arena’s new Anti-Fog Swipe Technology.

The final meet of the season for the swimming team will be at the British Summer Championships in Glasgow from 23-28 July.

Notes for editors

Press release reference number: 19/93

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts please contact the press office on 01509 223491. Bookings can be made online via www.globelynx.com

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2019 QS World University Rankings, University of the Year by The Times and Sunday Times University Guide 2019 and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2019 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

Loughborough staff, students and alumni make a real difference. They challenge convention, think creatively and find solutions to some of the biggest challenges facing society today and in the future.

Meet the #LboroGameChangers at lboro.ac.uk/lborogamechangers

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