School of Sport, Exercise and Health Sciences


Dr Carolynne Mason

Photo of Dr Carolynne Mason

Lecturer in Sport Management

Carolynne Mason became a Lecturer in Sport Management in 2015 having previously been a Senior Research Associate within the Institute of Youth Sport at Loughborough for ten years.

Carolynne teaches on both undergraduate and masters level Sport Management modules and is module leader for the Sports Enterprise module. She also supervises undergraduate and masters students’ research projects. 

Carolynne’s first degree, Social Psychology (BSc Hons), was completed at Loughborough and she returned to Loughborough in 1998 to complete her doctoral thesis (Conceptualising Financial Literacy: An Ethnographic Study of School Governors) in the Business School in 2002.

Carolynne has previously undertaken research and teaching roles within the Faculty of Education at Cambridge University, the School of Education at Leicester University and within the Business School at Loughborough University.

Carolynne’s extensive research experience has most recently focused on young people living in areas of socio-economic disadvantage.

Her research interests include:

  • The role of sport and physical activity in promoting social inclusion and social justice;
  • Engaging ‘hard to reach groups’ in, and through, sport and physical activity
  • Young people’s participation and citizenship;
  • Inclusive educational practice;
  • Engaging children and young people in the research process through alternative methodologies, particularly photo-voice.

Examples of completed research projects:

  • Evaluation of the Doorstep Sports Clubs Pilot, StreetGames (2012-2013)
  • Evaluation of Street Chance, The Cricket Foundation (2010-2013)
  • Opportunity 2012 , The Prince’s Trust (2011-2012)
  • British Toy and Hobbies Association: 'Examining the impact of toys on children's physical activity' (2012)
  • Matalan 'yoUR Activity', Youth Sport Trust (2011-2012)
  • Evaluation of The Prince’s Trust Football-linked Team and Get Started programmes, The Prince’s Trust (2009-2010)
  • Evaluation of the New Opportunities Fund for PE and Sport (NOPES), Big Lottery Fund (2003-2009)
  • Fitness Industry Association’s ‘go’ and ‘Active at school’ pilots and programmes (2006-2009)
  • Sainsbury’s TOP Activity (2007-2009)
  • TOP Tots and TOP Start (2007-2009)

Carolynne has completed research, enterprise and consultancy for a range of different organisations. Examples include:

Mapping a Physical Literacy Pathway in the Early Years (2014-2015)

  • Commissioned by Leicester, Leicestershire and Rutland Sport (LRS) and focused on physical activity in the early years.
  • Completed in collaboration with Rachel Sandford, Rebecca Duncombe and Julie Stirrup.
  • The output from this project was shared with a newly formed working group involving representatives from public health, education and LRS and it is intended that this involvement will be ongoing.

Experiments in Engagement: Engaging with young people from disadvantaged backgrounds (2014)

  • Commissioned by Wellcome Trust
  • Completed in collaboration with Rebecca Atkinson and Kate Siddall from Platypus Research.
  • Report available here.

Visual Voices: An alternative approach to eliciting student voices(2011)

  • This guide was developed through a HEIF grant from HEFCE.
  • Completed in collaboration with Hilary Cremin, Cambridge University

Invited Presentations

Mason, C. (June 2011) Invited speaker, Retaining Your Gymnasts, British Gymnastics Club Conference 2011

Mason, C. (June 2005) Plenary speaker at the niaceNational Consultation Event of Financial Learning

  • Butler, C., Duncombe, R., Mason, C. & Sandford, R. (in press) Recruitments, engagements and partitions: Managing participation in play, International Journal of Play.
  • Sandford, R., Duncombe, R., Mason, C. & Butler, C. (in press). Ability to be active: exploring children’s active play in primary schools,International Journal of Play.
  • Wilson, R.M.S.,  Abraham, A. and Mason, C.L.J. (2014),   The Nature of Financial Literacy, chapter in  The Routledge Companion to Accounting Education, Richard M.S. Wilson (Ed), Routledge
  • Warwick, P., Cremin, H., Harrison, T. and Mason, C (2012),The complex ecology of young people’s community engagement and the call for civic pedagogues, Journal of Social Science Education,  Vol. 11, No. 3, pp. 64-86
  • Mason, C. (2011)Civic Action: What do we know about young people living in areas of socio-economic disadvantage? , chapter in Debates in Citizenship, Arthur, J. and Cremin, H (Eds), Routledge
  • Mason, C., Cremin, H., Warwick, P. and Harrison, T. (2011), Learning To (Dis)Engage ?: The Socialising Experiences Of Young People Living In Areas Of Socio-Economic Disadvantage, British Journal of Educational Studies, Vol. 59, No. 4, pp. 421-437 
  • Cremin, H, Mason, C and Busher, H. (2011) 'Problematising pupil voice using visual methods: findings from a study of engaged and disaffected pupils in an urban secondary school', British Educational Research Journal, vol. 12, No. 4, pp. 585-603
  • Waring, A. and Mason, C. (2010) 'Opening doors: promoting social inclusion through increased sports opportunities', Sport in Society, Vol. 13, No 3, pp. 517-529