Centre for Service Management

News and Events

10 Aug 2021

Dr Crick presents at the "Meet the Editors" session at the 2021 Summer AMA Conference

Dr James M. Crick (Associate Editor of the Journal of Strategic Marketing) was invited to present at the "Meet the Editors" session of the Entrepreneurial Marketing SIG (part of the 2021 Summer AMA Conference).

His presentation covered some key publishing tips - aimed at helping doctoral candidates and early career researchers (as well as more experienced scholars) to navigate the review process. This included tailoring manuscripts to the themes of the outlet in question, undertaking robust methodological procedures (e.g., tests for common method variance), and emphasising contributions to theory.