Alum recognised as one of Best 40 Sports Business Professionals in India Under 40

A headshot of Brijinder Anand. He is smiling at the camera.

Brijinder Anand (Sport Management MSc, 2013) has been named in the 40 Under 40 Best Sports Professionals in India list, published by the Indian Sport Management Association (INSMA). He has experience across grassroots sports, institutional systems, and most recently professional sports operations in India.

Brijinder is currently Director of Operations at Spolto. The organisation is on a mission to make sport part of everyday life and Brijinder’s role is focused on making sport more accessible, professional and sustainable. He supports coaches to earn more money, is improving transparency for parents, and is involved in large-scale corporate sport competitions.

His journey has spanned grassroots sport development, corporate and institutional sport programmes, and professional league operations. He has built scalable participation models for youth and amateur athletes including the Tata Trusts Baby League and Tata Trusts Centre of Excellence, laying the foundations for thousands of young players. Brijinder has also created corporate sport ecosystems that combine wellness with competition and led operations across multi-city tournaments and high-performance programmes. He said: “Each phase taught me that sport only scales when governance, operations, and athlete experience are designed together not in silos.”

Brijinder is passionate about contributing to the sporting ecosystem in India – and he sees his 40 Under 40 recognition as a marker of responsibility. He added:

“It validates the long-term work of building sustainable sport systems in India – across grassroots participation, institutional partnerships, and professional operations – often in environments where sport is still finding its economic and governance footing. More than celebration, it reinforces the obligation to keep building with integrity and intent.”

Brijinder – who is now a Global Alumni Ambassador for the University – built the foundations of his successful career in sport during his master’s year at Loughborough. He added:

“Loughborough shaped how I understand sport as a living system, not a collection of isolated events or teams. The proximity to Olympic and high-performance learning, combined with how closely the University is integrated with UK Sport, national governing bodies, and elite pathways, made theory feel immediately real.

“Learning from academics and industry practitioners who were actively influencing policy and performance taught me to zoom out, challenge assumptions, and balance ambition with evidence. That systems-led thinking continues to guide how I design programmes, measure impact, and lead teams today, particularly in emerging sport markets like India.

“Loughborough will always remain a formative chapter in how I think, lead, and contribute to sport.”

Many congratulations, Brijinder.