Sarah is currently Managing Director of the Women’s Rugby World Cup England 2025. She is leading the team to deliver the Women’s Rugby Cup 2025 across eight locations in England. The team has already broken records for ticketing, revenues, and standards.
Sarah will begin her role at British Olympic Association in January 2026. She will be responsible for Team GB’s Sport, Athletic Service teams, and operational team.
On the announcement of her new position, Sarah said:
"I am really excited about the opportunity to join BOA and lead Team GB’s preparation and participation at future Summer and Winter Games. The ultimate success of Team GB is built on the support provided to the athletes and sports as they prepare for each Games.
“To be part of this is a privilege, and I am looking forward to working in collaboration with the NGBs and all our key stakeholders to further enhance Team GB’s reputation as a leader in Global sport.”
Congratulations on this achievement, Sarah.